Mind the Product

FEBRUARY 19, 2019

Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? How Does Product Management Enable Digital Transformation?

White Paper 131

White Paper Analytic Tools Technical Review Data Visualization 131

Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. 76%: Buyers are most willing to exchange their information for white papers (76% were willing), eBooks (63%), webinars (79%), case studies (57%) and third-party/analyst reports (66%).

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Centercode

JUNE 18, 2019

That’s why carving out a process for collecting, reviewing, responding to, and taking action on feedback is critical. This is called “closing the feedback loop.”. When it comes to closing the feedback loop, there are two levels of interaction that come into play. Company reviews customer feedback.

Product Research 56

Product Research Feedback Loop User Testing Customer Feedback 56

Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Meet your target users and get feedback. Iterate the product based on feedback. Are they keen to test it out? How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Productside

NOVEMBER 13, 2024

We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. In this article, well discuss ways to leverage your strongest product management skills and share your knowledge through mentorship, writing and speaking engagements.

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White Paper Product Management Product Manager Reporting Tools 156

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. To that end, writing through the lens of the customer and what they do is far more beneficial than content that’s written through the lens of your product and the problems it solves. This will expand your audience reach.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Roy Madden

JANUARY 29, 2021

It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Split

JULY 11, 2023

By using Split, Matt and his team have been able to decouple release from deploy and are accelerating features into production with little worry. Watch our video interview with Matt below and download the free white paper to learn more. As a result, they can get back to the things they love like spending time with family.

White Paper 97

White Paper Data Visualization Download Management 97

Agile Velocity

MAY 14, 2020

DevOps is the practice of software development (Dev) engineers and of IT operations (Ops) working together during a product’s entire lifecycle, from design through development to production support, in order to shorten the total lead time (from concept to cash) and to provide predictable delivery of high-quality products.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

Split

AUGUST 11, 2023

Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools. Introducing Datadog RUM and Split With this new integration, product teams can monitor real-time activity and experience data on each feature flag.

White Paper 98

White Paper User Friction Download Customer Experience 98

Centercode

DECEMBER 26, 2019

This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers , events , webinars , articles , and more to help CV professionals improve their skills and propel their careers. Building a Better Mousetrap for Early Product Feedback (Webinar).

User Testing 64

User Testing Customer Feedback Customer Experience Product Research 64

Product Management University

NOVEMBER 21, 2022

Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? What is Product Portfolio Management?

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White Paper Research Software Management Management 130

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Summary of some concepts discussed for product managers [6:35] What is a customer use case?

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We lack four or five beta users kicking the stuffing out of our proto-product, stumbling through installation and incomplete UI.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. If you manage a product in a company with few product lines?—?it Continue to promote your product as if it’s the hottest dish on the CEO’s plate.

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

Intercom, Inc.

MARCH 8, 2018

In terms of trying to figure out the viability of a business while still working, use the time when you’re gainfully employed and getting an income to test content or the technology. Do your research on the total addressable market and the market readiness for whatever you’re doing. It does work 3% of the time.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Agile Velocity

MAY 3, 2024

Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution. This includes ideation, design, development, production, delivery, and post-sales support. Is the goal to improve time-to-market, enhance product quality, or foster innovation?

Agile 97

Agile Data Visualization Feedback Software Reporting Tools 97

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Now open the datasheet for that product and compare the message headings to those you wrote down. Product message maps are internal documents, typically owned by product marketing. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Somewhat stable product packaging that identifies what a paying customer gets (and doesn’t get) that delivers actual value.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

svpg

JULY 15, 2016

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision. Product Strategy.

Vision 101

Vision Strategy User Testing White Paper 101

The Product Coalition

FEBRUARY 1, 2016

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right. More on that later in the post.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Pragmatic Marketing

MAY 23, 2017

For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. When someone searches for a product or service within your industry, you want your company to come to mind. Be clear about the products or services you want to sell.

Branding 70

Branding White Paper Customer Experience User Testing 70

Gainsight

OCTOBER 28, 2021

Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. What is product-market fit? Define your north star metric.

User Testing 52

User Testing Product Marketing Feedback Software Analytic Tools 52

Mixpanel

MARCH 29, 2024

Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. or “There are tools that say they can do both A/B testing and analytics. Why can’t I just use one of those?”

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

eG Innovations

APRIL 21, 2022

Our APM survey found that 88% of organizations had some form of cloud technology deployed already. Support cloud technologies like auto-scaling and dynamic microservices with auto-deployment, auto-discovery and auto-configuration capabilities. Most organizations are moving applications and workloads to the cloud.

Data Visualization 52

Data Visualization Reporting Tools Analytic Tools White Paper 52

eG Innovations

SEPTEMBER 16, 2022

Collaboration and communication between these two teams, who might otherwise function separately, are meant to increase the speed and quality of product or application releases. Development and operations team members work together throughout the software lifecycle, from initial development to test to deployment to operations.

Feedback Software 52

Feedback Software User Testing White Paper Product Research 52

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. Product marketing art vs demand generation science. Product marketing is the foundation for all marketing, and you need a solid foundation to set the rest of your marketing team up for success. Why you need both disciplines.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52