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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. Nationality.

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Product in Practice: Bringing the Discovery Habits to WebMD

Product Talk

The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Do you have a Product in Practice story you’d like to share?

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

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Tips for Becoming a Head of Product

Roman Pichler

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. A great way to do this is to mentor and coach people.

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.

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How Can Product Leaders Support Continuous Discovery?

Product Talk

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is Product Discovery?

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6 Guiding Principles for Effective Product Discovery

Product Talk

In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. I realized that they perfectly summarized what matters to me in discovery, so I decided to share them with you. We can’t get very far in discovery if we don’t know who our audience is.

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Why Product Managers Must Relearn Their Customers

Speaker: Janelle Estes, CIO, User Testing

The impact on businesses cannot be understated, and product managers have felt the brunt of it. So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step!

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Product Management & The 3 E’s: Experiments, Experiences, and Efficiencies

Speaker: Nicole Munson, Senior Product Manager at American Express

Every product manager labors over creating the perfect customer experience. Whether that’s an ineffective design, a confusingly placed button, or how difficult it is to log into your favorite site, mastering the obstacles to creating a frictionless product is a science. Tips and tricks to understand data efficiently.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. The goal may sound simple, but it’s hard to do.