Product Research Technical Review White Paper 
Mind the Product
FEBRUARY 19, 2019
Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? How Does Product Management Enable Digital Transformation?
Agile Velocity
MAY 14, 2020
They are key inputs for your business and technology discussions around WHAT to work on. They are measurable outcomes – goal posts – that provide feedback on HOW your initiatives are doing. However, if you put the two together you have the opportunity to align the tech side of the house with the business side.
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Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?
Agile Velocity
MAY 3, 2024
Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution. This includes ideation, design, development, production, delivery, and post-sales support. Is the goal to improve time-to-market, enhance product quality, or foster innovation?
Intercom, Inc.
MARCH 8, 2018
After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. Do your research on the total addressable market and the market readiness for whatever you’re doing. Make sure you’ve got that viable program or platform.
Pragmatic Marketing
FEBRUARY 17, 2017
Before you read this article, click on your company’s website and view the page associated with your flagship product. Now open the datasheet for that product and compare the message headings to those you wrote down. Product message maps are internal documents, typically owned by product marketing. Do they match?
svpg
JULY 15, 2016
In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision. Product Strategy.
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