Remove Product Research Remove Startups Remove Testing
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Assumption Testing: Everything You Need to Know to Get Started

Product Talk

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?

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Product Strategy and Product Discovery

Roman Pichler

Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] The solutions, finally, are the products or product capabilities that help solve the customer needs.

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How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups

Product Talk

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. So where do they start?

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How Can Product Leaders Support Continuous Discovery?

Product Talk

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is Product Discovery?

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Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? They rely on data to power products, business insights, and marketing strategy. This playbook contains: Exclusive statistics, research, and insights into how the pandemic has affected businesses over the last 18 months.

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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

Committing to continuous discovery means changing the way your product team operates. Continuous discovery means not making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week. Tweet This This can sound overwhelming.

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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. This I agree with. This I 100% disagree with. Let’s dive in.