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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

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Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. But there are many reasons why engineers are one of the essential members of the product trio. And this is a good thing.

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How to Analyze Survey Data in SaaS: Steps and Best Practices

Userpilot

Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. The two main types of survey data are quantitative data and qualitative data. Book a demo today!

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How to Become a UX Researcher [+Tools and Resources]

Userpilot

Embarking on a career as a UX researcher involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful UX researcher. Looking into tools for UX researchers? Let’s dive in! Book a demo to see it in action!

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Product Talk

When an organization shifts from delivery or feature teams to product teams , the first step is often a change to team structure. Feature parity across desktop and mobile is rarely what customers need or want. These were previously two completely separate sets of products managed by separate French and English arms of the organization.