Product Innovation Educators

FEBRUARY 3, 2025

How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products.

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Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of Product Management.

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Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Product Talk

MARCH 1, 2023

“Product thought leaders talk about an ideal way of working. I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” product outcomes).

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Lenny Rachitsky

JANUARY 14, 2025

Each week I tackle reader questions about building product, driving growth, and accelerating your career. From the creators of DORA, SPACE, and DevEx, and in collaboration with Laura Tacho and the team at DX , I’m excited to introduce you to Core 4. Her background is in developer tools and distributed systems.

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Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. The bad news?

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Product Talk

AUGUST 14, 2024

It’s no secret that engineers can be hesitant to participate in product trios. Or they might question how doing discovery is going to serve their short and long-term career ambitions. We’ll dig into why the engineers were hesitant to get involved, the solution they came up with, and some of the lessons they’ve learned along the way.

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Product Innovation Educators

MAY 31, 2021

How to align your organization and product management team with the voice of your customer. In this discussion we address what it means to properly incorporate UX (user experience) into your product work. Summary of some concepts discussed for product managers. [1:37] 10:15] What tools are helpful in UX?

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Product Talk

MARCH 13, 2024

When an organization shifts from delivery or feature teams to product teams , the first step is often a change to team structure. Delivery and feature teams are often structured by function—front-end teams, back-end teams, mobile teams, etc. These teams can rarely deliver value on their own.

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Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

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Product Talk

APRIL 21, 2021

Welcome to JEDI Training for Continuous Discovery Teams. I work as a product discovery coach. I’ve had the luxury of working with teams all over the world, and I teach them a structured and sustainable approach to continuous discovery. I’m Teresa Torres. Tweet This. Why Design Justice Matters.

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The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

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The Product Guy

AUGUST 1, 2019

Guest Post by: Merziyah Poonawala (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Joni Hoadley]. What do you do when your team is working their socks off and yet they are getting little credit for the work being done, mainly because the team isn’t able to set concrete expectations with the stakeholder?

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The Product Guy

MAY 7, 2020

Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. the Product Manager role is a rather recent phenomenon.

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The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. 5 pitfalls and how to fix them.

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Mind the Product

FEBRUARY 13, 2020

It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity. The Approach.

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The Product Guy

DECEMBER 7, 2017

Guest Post by: Jessica Waite (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Radhika Nayak]. No, this is not a bad joke. As a product manager you prep, plan and execute. You spend months in discovery carefully understanding the customer, the business needs, the software requirements and how to execute it all.

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Product Talk

FEBRUARY 10, 2021

A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. Meet your co-presenters, product discovery coaches Teresa Torres and Hope Gurion. We are both product discovery coaches with Product Talk. Thank you so much.

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UX Planet

DECEMBER 6, 2024

If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). From new UX-related technologies and automation to personalization. UX experts have already integrated AI into their daily lives in one way or another. No one can denythat.

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Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions.

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The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. How to learn by doing it and lead a new team at the same time?

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Intercom, Inc.

JUNE 10, 2020

Let’s talk about that trickiest of subjects: Product Judgment. Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them.

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Product Innovation Educators

MARCH 8, 2021

How product managers can get their teams on the same page. This podcast is getting a new name—Product Masters Now. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Masters Now. 2:30] Why do some teams underperform?

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The Product Coalition

DECEMBER 21, 2020

If you let yourself get carried away, it’s really, really hard to tell the difference between a good and bad one. Similarly, there are also many products that should have failed but didn’t. We’ll explore how you can test and research ideas for your product, service, or business model. New ideas are exciting.

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Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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The Product Guy

MARCH 14, 2017

A product manager just stopped by the desk of the designer on a lazy Thursday afternoon. The developers sitting nearby just watched the show for the first time, but after a while they stood up to join the party one by one. I’ve been in this situation while I worked with various product teams as a designer.

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Product Talk

JUNE 5, 2024

Product trios are cross-functional product teams who are responsible for both deciding what to build and then building it. The goal is for a product trio to represent balanced perspectives while still remaining as small as possible to facilitate and expedite collaborative decision-making. What is a product trio?

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Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

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Userpilot

OCTOBER 31, 2024

Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. In this round-up, I cover 21 of the best product feedback software solutions. Free trial?

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The Product Guy

AUGUST 30, 2019

Guest Post by: Gregory Rakovsky (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Nis Frome ]. Finding the right product management job can be tough, as product management is a multi-faceted discipline that doesn’t lend itself well to classification. Others focus on UX, emphasizing wireframes and user flows.

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Product Innovation Educators

OCTOBER 16, 2023

How product managers can promote human-centered design I wonder if you can relate to this frustration—the pressure to get products and product updates released quickly sometimes means making compromises on design quality. We’ll discuss some practices that will help you be more successful with the products you work on.

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Alchemer Mobile

JULY 11, 2019

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. As a mobile product manager, you have three days to delight your user before they turn to one of your competitors. Three days. Sounds simple, right?

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UX Planet

NOVEMBER 4, 2024

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?

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The Product Guy

JULY 17, 2017

Guest Post by: Prakhar Agarwal (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Sara Varki]. Nowadays, we all consume applications and platforms (software) over the web. Software installation” is quickly becoming an old concept, especially for end users. This is the world of Software-as-a-Service (SaaS).

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Product Innovation Educators

JULY 29, 2024

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. He was part of the team that created the PCjr, a product that flopped badly.

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The Product Coalition

OCTOBER 5, 2020

Many teams and organisations jump into build mode too early. When you suggest a Product Discovery as a way to help get better results it gets rejected. This article is a way to answer the question: “Why do Product Discovery?” Some teams do this continuously, and others do it more like a project.

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The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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