Remove Product Research Remove Product Strategy Remove User Testing
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.

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Conducting User Research in Product Management

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People. Meet the mentors….

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Product Strategy and Product Discovery

Roman Pichler

Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one.

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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need.

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Product Strategy as a System

Roman Pichler

Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Additionally, the different parts have to fit together and support each other. Are the right processes used?

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Product Strategy Discovery

Roman Pichler

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. The goal may sound simple, but it’s hard to do.

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. You don’t want to spend time and money building a product that no one will use. But what’s the best way to do so - and how can you get honest insights from your end users? The benefits of user acceptance testing.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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How Product Teams Can Leverage Community

Speaker: Scott Baldwin of ProductBoard

Product managers and community managers share a common goal: to deliver value to their users. Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster.