Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Ideally, your followers are always looking forward to your next piece of content!

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Product Management University

SEPTEMBER 20, 2021

Formalize the product marketing function (not to be confused with product management) and organize it according to your chosen industry segments. Assign solutions marketing managers by market segment instead of the traditional product centric alignment. Those who make a habit of it become market leaders.

Marketing 130

Marketing Product Marketing User Testing B2B 130

bpma ProductHub

OCTOBER 2, 2017

Bruce is also hosting a workshop based on the book Product Roadmapping: Align Your Teams, and deliver the Most to Your Customers and Stakeholders. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. Register @ www.bostonproducts.org.

Books 394

Books Software Review Roadmap Workshop 394

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact.

Product Research 277

Product Research User Testing Data Visualization Research Software 277

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Innovation Educators

DECEMBER 12, 2022

When we wrote Product Roadmaps Relaunched , we knew just producing a roadmap is not the goal for product management teams. As part of a workshop on roadmaps, I was briefly covering tips for gaining alignment, and someone told me, “I really enjoyed the workshop on roadmaps, but we need a workshop on alignment.

Product Research 223

Product Research Workshop User Testing Management 223

Product Management University

JULY 10, 2020

These user scenarios and features also get repurposed to become your product demos with the above business dialogue as the front end of the story. Related Articles. Business Requirements vs. Value Propositions: Is There Any Difference?

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. We learn from them.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Product Management University

JULY 30, 2020

The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Convince buyers that it’s easy to be successful with your product, even if they only need 20% of the features. But if they’re not, you’re in big trouble.

Customer Experience 246

Customer Experience Workshop Reference Positioning 246

bpma ProductHub

JUNE 30, 2017

At an upcoming BPMA event on July 21, John Mansour will present a practitioner’s workshop event, titled “The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!”. You’ll learn both in this workshop. Benefits: More usable products. All user stories are not created equal. Fewer redesigns or re-do’s.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Use Collaborative Workshops to Review and Adapt the Strategy.

Technical Review 177

Technical Review Product Strategy Strategy Workshop 177

The Product Coalition

DECEMBER 11, 2023

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. You are an inspiration for a better product world.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

Product Talk

MAY 13, 2020

She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. They group and align these unmet needs as opportunities under their desired product outcome. She has guest posted here before and has worked with me for years.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Roman Pichler

JULY 6, 2021

Having successfully managed different products will put you in a great position to advise and support the product people who work for you. Ideally, you should have managed revenue-generating and supporting products across multiple life cycle stages and events, including launch, product-market fit, and retirement.

User Testing 343

User Testing Product Research Weak Development Team Customer Experience 343

Product Innovation Educators

AUGUST 5, 2024

To excel in this leadership role, focus on these three key areas: Know: Develop a comprehensive understanding of your product, market, and team dynamics. Do: Take strategic actions to advance your product and support your team. Unity workshop: Organize a team activity focused on aligning individual and collective purposes.

Technical Review 297

Technical Review Product Management Product Manager Leadership 297

Roman Pichler

OCTOBER 7, 2019

To prioritise the product roadmap, consider in which life cycle stage your product is. As long as it hasn’t reached maturity , a product has to constantly move forward: initially to get to launch, then to reach product-market fit, and finally to sustain growth.

Roadmap 235

Roadmap Product Research Customer Experience User Testing 235

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. 499/person.

Magazine 130

Magazine B2B Product Research Product Management 130

Mind the Product

FEBRUARY 25, 2020

In her 2019 #mtpcon London talk – The Secret Sauce to Hiring Great Product People , Kate Leto talked about getting your team right from the start. We all know that bad hiring decisions can be costly and Kate explained that, while we often think about product/market fit , we rarely think about person-organisation fit.

Weak Development Team 167

Weak Development Team User Testing Workshop Magazine 167

Lenny Rachitsky

JANUARY 19, 2025

Wait until you have: Strong product-market fit At least $1 million in ARR Enough user data to run meaningful experiments Self-serve revenue (for product-led companies) A growth team cannot fix a declining business. If your core metrics are dropping, focus on addressing fundamental product and marketing issues first.

User Testing 78

User Testing Product Research Customer Experience Framework 78

Mind the Product

MARCH 12, 2019

I regularly join sales, product marketing, and customer success meetings from the comfort of my home office. On March 21, Cassidy will be teaching Product Management Foundations , a Mind the Product workshop, in New York. Learn more and book now. .

Feedback Software 180

Feedback Software Workshop Technical Review Roadmap 180

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

NextBigWhat

SEPTEMBER 14, 2020

In the upcoming episode of #GrowthTalkies, learn how to go about finding product-market fit using different thinking models and frameworks, from the Head of Transport Products at Gojek, Vikrama Dhiman. Pricing: Free to attend | The video post-workshop will be available for Rs. followed by networking.

User Testing 52

User Testing Workshop Framework Transportation 52

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Piyanka Jain

FEBRUARY 7, 2020

So what better reason is there for product marketers to make testing a key phase in their product lifecycle? A lesson in behavioral economics will tell you that consumers don’t always practice what they preach. Unpeel the Facts Consider the unique predicament of KitchenApplianceCowboy and his Super Peeler.

User Testing 195

User Testing Product Research Workshop Testing 195

Product Management University

OCTOBER 25, 2021

The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting. Product Management. The Biggest Reason You Need a Product Manager Farm Team.

B2B 130

B2B Product Management Product Manager Product Research 130

Product Management University

FEBRUARY 15, 2017

Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. This workshop is ideal if…. your product roadmaps keep re-routing you like a bad maps app.

Roadmap 113

Roadmap Weak Development Team Workshop Vision 113

Mind the Product

JUNE 13, 2018

Mind the Product London 2018 on October 18-19 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning. Leadership Forum.

User Testing 133

User Testing Data Visualization Workshop Product Research 133

Roman Pichler

SEPTEMBER 2, 2024

It applies to a brand-new product as well as an existing one whose current strategy is no longer valid, for example, as market conditions change. This means that strategy discovery is crucial not only to developing an initial offering ( MVP ) but also to achieving product-market fit and sustaining growth.

Product Research 227

Product Research Product Strategy Strategy Research Software 227

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. But the dialog we would wrap around our products would be completely different than problems-features-benefits. My pre-sales experience would prove to be invaluable.

Positioning 147

Positioning Research Software Healthcare Demo 147

Mind the Product

MARCH 23, 2017

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning. Get those tickets now!

Research Software 123

Research Software Enterprise User Testing Workshop 123

Userpilot

AUGUST 31, 2021

Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021. This year, we have divided the topics of presentations into six exciting categories: Product Analytics. Product Operations. Product Growth. Product Marketing.

Onboarding KPIs 98

Onboarding KPIs Workshop Customer Experience Product Research 98

Mironov Consulting

FEBRUARY 1, 2018

What: One-Day Product Leaders Workshop (Roundtable). Scheduled one day ahead of ISPMA’s Software Product Summit in Frankfurt, this is a one-day session specifically for those leading product management teams[/tweetherder]: Product VPs, Directors of Product Management, Chief Product Officers and other product-focused execs.

Workshop 56

Workshop Leadership Software Developers Software Development 56