The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. I’ve referred here to a solitary product manager, but the best validation interviews include designers and developers/ architects.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Somewhat stable product packaging that identifies what a paying customer gets (and doesn’t get) that delivers actual value.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels. Grow and lead the product marketing team.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). So, she defined some of those subtle but significant differences.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). So, she defined some of those subtle but significant differences.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Too often, product marketing designs a solution to a product growth or go-to-market problem.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Too often, product marketing designs a solution to a product growth or go-to-market problem.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Innovatemap

OCTOBER 29, 2020

For the marketing teams behind software products, video is a way to attract new leads by pulling back the curtain. With a solid product marketing foundation , video can explain technical features into benefits your customers will pay for. Why today’s marketers value video. Video is fast.

White Paper 40

White Paper Reporting Tools Customer Experience Marketing 40

Product Management University

NOVEMBER 21, 2022

Product portfolio management is the oversight and management of multiple products that target common markets, albeit with more strategic goals in mind. The discipline of product portfolio management, essentially, focuses on two primary factors: The goals of the organization. Your Product Portfolio Needs A Good S.W.O.T.

White Paper 130

White Paper Research Software Management Management 130

Pragmatic Marketing

FEBRUARY 17, 2017

Product message maps are internal documents, typically owned by product marketing. They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. Message Pillars. Message Map Creation.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Innovatemap

OCTOBER 20, 2020

Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing. After all, some physical products seem to sell themselves. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. When marketing’s key metrics go up, you pat yourself on the back. First full time sales person If you’re a founder, you found product market fit your hire hiring your first sales executive.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Userpilot

APRIL 22, 2024

Targeted content that delivers value and showcases expertise, such as white papers, articles, and case studies are key tools for achieving this. Thus designed content should aid them in reaching a well-informed choice. Content personalization also plays its part here. Provide case studies for potential customers.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

svpg

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Normally I encourage teams to construct a product strategy around a series of product-market fits. For hardware or device-centric companies it’s usually 5-10 years out.

Vision 101

Vision Strategy User Testing White Paper 101

Mixpanel

MARCH 4, 2022

Leads : Generating leads is a key first step in getting people interested in your new product. The form the lead generation could take could be a demo request, a call request, a white paper download, or even a trial. Website traffic : Page views are very important to measure when launching a product.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

Userpilot

APRIL 30, 2021

White papers. It’s worth noting that the rest of your marketing will often fall flat in the absence of quality content. Ignoring all the other noise in the marketing world (and there’s lots of it) will save you a lot of time and stress. Take it from me after 6 years in marketing! Infographics. Case studies.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

PMLesson's Ace the PM Interview

MAY 10, 2020

Remember that some people understand visual aids better than words, so get either a small whiteboard that you can hold in your hand, or white paper on a clipboard. When explaining a process, user segmentation, or working through an estimation question, it is really helpful to show your thinking visually.

Data Visualization 52

Data Visualization White Paper Download Software Review 52

Mixpanel

MAY 3, 2019

Every time visitors subscribe to your newsletter, download a white paper, or keep using your app, they complete a desired goal (a conversion). It’s important to remember that conversions don’t automatically mean sales. They are, however, strong indicators of how users interact with your online business.

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99