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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
Scaling a product isnt just about selling moreits about refining product-marketfit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
How an AI-powered fashion startup achieved product-marketfit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.
He critiques traditional hierarchies, suggesting they can make it hard for innovative ideas to flow, especially ideas from employees who work closely with customers. A Customer-Focused Approach to Innovation Chris advocates for a broad definition of “customer” that goes beyond just the end-users of a product or service.
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "productmarketfit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it.
Why marketresearch is product managers’ secret ingredient for successful products Watch on YouTube TLDR Marketresearch is a key part of product development and management. Introduction In the world of product management and innovation, marketresearch is like a compass.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. This is where product-marketfit comes in. [.]
Why Traditional Product Communication Doesnt Stick Heres the reality: most product communication doesnt land. PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. Customers dont care about data structures. Run it by a few customers. Test if the story makes sense.
Bring the voice of the customer into your decisions with productmarketresearch. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!
Product-marketfit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.
At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing. We agreed that our number one priority had to be achieving Product/MarketFit. I further broke these clusters down into subclusters based on the customer they were serving.
While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
Product teams need a complete, end-to-end solution to address their most common challenges. Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love.
Product design process cheatsheet by Prophecy Product Design Cheatsheet is a helpful document created by Prophecy that provides a step-by-step workflow for product development, focusing on 6 key stages of the design process. ResearchResearch is the foundation of the product design process.
Now, more than ever, your customers want to be heard. They’re itching to give you feedback. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.
As a product owner at Revolut, I had the unique opportunity to navigate this tumultuous journey, from a nebulous idea to a credit product with dozens of thousands of customers across borders.
This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his Lean Product Playbook on achieving product-marketfit. Dan first runs through the five layers of his Product-MarketFit Pyramid framework. The layer above [.]
In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-marketfit, and build and launch better products. Get your copy today!
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous.
I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. Make sure you’re recruiting the “right” customers.
BMC components Customer segments: Different groups of people or organizations that your business aims to serve. Value propositions : The products or services that create value for each customer segment. Channels: How your company communicates with and reaches its customer segments to deliver the value proposition.
The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Product teams focusing on energy efficiency, cloud resource optimization, and sustainable materials are seeing real cost reductions and performance improvements.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-marketfit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-marketfit from his book The Lean Product Playbook.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from userfeedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
Former CEO of Picker explains mistakes made in pursuit of product-marketfit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made.
Many companies invest heavily in acquiring new customers, yet still struggle with growth. According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Customers leave as fast as new ones come in. Most new products never find their product-marketfit.
According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not. What is customer satisfaction?
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/marketfit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of marketresearch, strategy, and usertesting.
Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.
Becoming the head of product therefore requires you to let go of your role as a practicing and presumably successful product person and to step away from the many joys and challenges of managing a product. Feedback: You are able to offer constructive feedback so that the other person can receive it and benefit from it.
How to achieve product-marketfit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Target customer 2.
It sounds simple, but that doesn’t mean it’s easy. – Tweet This While many product teams want to talk to customers every week, they struggle to make this a reality. You’ll hear how Orbital addresses many of their needs and helps the HiveMQ team generate a steady stream of customers to speak with every week.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain productmarketfit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify ProductMarketFit.
If you’re building a consumer subscription app, this post is your new bible. Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. This makes products less sticky and retention more difficult.
Rather than talking about discovery as one amorphous concept, she encourages product people to think about specific actions they can take to help them chip away at discovery, like talking to customers every week or identifying their assumptions. Your interview is on your calendar, you talk to a customer every week.
Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI. Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap.
Imagine launching a product feature that no one uses. The team spent months building it, yet users dont see its value. Because product discovery was skipped … or done poorly. Product discovery process is the foundation of building successful products. Testing Assumptions Before Development 3.
Speaker: Brittney Gwynn, former Director of Product, Simple Health
You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? In this webinar, Brittney will cover: A range of techniques for gathering customerfeedback. The importance of experimentation post-launch.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Why should you have a product analytics strategy?
Achieving and Scaling Product-MarketFit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-marketfit (PMF).
Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard.
But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. Myth #3: The product owner is responsible for the team performance.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure productmarketfit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.
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