Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. None of your products on their own deliver the broad impact your customers are looking for.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

The Product Coalition

JULY 2, 2022

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights.

Workshop 114

Workshop Customer Feedback Technical Review Product Research 114

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Let me walk through the entire workshop in the phases with its results.

Startups 121

Startups Strategy Technical Review B2B 121

Product Management University

SEPTEMBER 20, 2021

The worst definition of solutions marketing is “the bundle,” selling multiple products together at a lower price than they cost individually. Bundling is nothing more than a pricing strategy, period! Solutions marketing it isn’t! Those who make a habit of it become market leaders.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 336

User Testing Product Research Weak Development Team Customer Experience 336

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. We learn from them.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Roman Pichler

OCTOBER 7, 2019

Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. To prioritise the product roadmap, consider in which life cycle stage your product is.

Roadmap 221

Roadmap Product Research Customer Experience User Testing 221

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. 499/person.

Magazine 130

Magazine B2B Product Research Product Management 130

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 77

Research Software Feedback Software Product Marketing Reporting Tools 77

Product Management University

FEBRUARY 15, 2017

Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. This workshop is ideal if…. your product roadmaps keep re-routing you like a bad maps app.

Roadmap 113

Roadmap Weak Development Team Workshop Vision 113

Roman Pichler

NOVEMBER 12, 2019

But as the initial story above shows, working with remote teams is not always conducive to achieving product success: When you work on a product that has not yet reached product-market fit or when you are planning to extend the life cycle of an existing offering, you should at least initially collocate the development team and key stakeholders.

Weak Development Team 199

Weak Development Team Customer Experience Technical Review Product Research 199

Roman Pichler

NOVEMBER 12, 2019

But as the initial story above shows, working with remote teams is not always conducive to achieving product success: When you work on a product that has not yet reached product-market fit or when you are planning to extend the life cycle of an existing offering, you should at least initially collocate the development team and key stakeholders.

Weak Development Team 199

Weak Development Team Customer Experience Technical Review Product Research 199

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Product Management University

JUNE 21, 2021

(from the customer’s perspective) in each of your target markets and bring that information into the organization so that every part of your organization sees the markets through a common lens, the lens of the customer. Input from sales and other customer facing teams is a part of creating a well-rounded view of the market.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Modus Create

FEBRUARY 21, 2020

Knowing this, Modus has created a well-defined practice made up of individuals who are generalists, specialists, and versatilists who understand product. We have developed a product strategy practice to strengthen our product team and enable them to avoid getting overwhelmed with tasks outside of this practice.

Analytic Tools 81

Analytic Tools Strategy User Testing Artificial Inteligence 81

The Product Coalition

AUGUST 4, 2021

This is sometimes thought of as product/market fit: Key Inputs Before you start Product Discovery, you are going to want (or need) some information. On the other hand, if you’re founding a startup or creating a corporate venture, then you likely won’t have a strategy, OKRs or customer data. Marketing risk?—?is

Product Research 161

Product Research User Testing Research Software Customer Experience 161

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. You know exactly what good looks like for you!

Vision 130

Vision Product Research Reporting Tools Workshop 130

Product Management University

OCTOBER 4, 2023

Market and customer discovery is the single most foundational skill for success in product management and product marketing. Discovery With Product Bias The more you know about your products, the harder it is to identify unmet customer needs with strategic value.

Product Research 130

Product Research Management Management Workshop 130

Product Management University

OCTOBER 4, 2023

Market and customer discovery is the single most foundational skill for success in product management and product marketing. Discovery With Product Bias The more you know about your products, the harder it is to identify unmet customer needs with strategic value.

Product Research 130

Product Research Management Management Workshop 130

Mironov Consulting

FEBRUARY 1, 2018

What: One-Day Product Leaders Workshop (Roundtable). Scheduled one day ahead of ISPMA’s Software Product Summit in Frankfurt, this is a one-day session specifically for those leading product management teams[/tweetherder]: Product VPs, Directors of Product Management, Chief Product Officers and other product-focused execs.

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Workshop Leadership Software Development Software Developers 56

Product Management University

MARCH 20, 2023

Equally important is your ability to collate all those customer conversations and bring them back into your organization through a common mouthpiece to fuel products, marketing sales and operations. Sales is working an opportunity for add-on products/services. BDRs are executing a marketing/lead generation campaign.

Customer Experience 130

Customer Experience Customer Feedback User Testing Technical Review 130

Product Management University

JUNE 30, 2020

I distinctly remember one of the bank executives telling my client, “if you’d do a better job of integrating your products, it would really help us execute our strategy better.”. Without hesitation, I asked, “how would that integration help you and why is it so important to the success of your strategy?”. Related Articles.

Customer Experience 130

Customer Experience Customer Feedback Banking Product Research 130

The Product Coalition

JUNE 22, 2022

Jeroen De Flander I vividly remember the first time I saw a corporate strategy at the ripe old age of 23. Despite expert communication, workshops, a corporate intranet, and a placemat for your desk, I was clueless. There was an enormous chasm between the company’s goals and my role in executing the strategy. Their scope?

Consulting 127

Consulting Product Strategy Customer Experience Strategy 127

Dear Strategy

SEPTEMBER 20, 2018

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Their strategies are for products that most people have never heard of. I hate this question.

Strategy 53

Strategy Workshop Books Consulting 53

Product Management University

JUNE 21, 2017

Identify the type of customer (market segment, customer size, and top pain points) who can be most successful with your product as is and focus all your marketing and sales efforts on those customers. Your products don’t have to be better than the competition. Be More Credible Than the Competition.

User Friction 100

User Friction Customer Experience User Testing Workshop 100

Product Management University

FEBRUARY 27, 2017

“What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. Get the paint-by-numbers formula and all the tools for creating a product vision and strategic portfolio roadmap that’s visionary.

Vision 100

Vision Workshop B2B Roadmap 100

Dear Strategy

JANUARY 14, 2019

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . In some circles, the roles of product manager and product marketing manager are one and the same; effectively meaning that, for companies that take this approach, one of these titles simply would not exist.

Strategy 56

Strategy B2C Definition Workshop 56

Mind the Product

JUNE 13, 2018

Mind the Product London 2018 on October 18-19 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning. Leadership Forum.

User Testing 95

User Testing Data Visualization Workshop Product Research 95

Dear Strategy

NOVEMBER 8, 2018

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.”

Strategy 56

Strategy Finance Workshop Reference 56

Dear Strategy

DECEMBER 16, 2019

Dear Strategy: “What is your strategy beyond Episode 100?”. As you may have noticed, after 2½ years and 100 episodes, we’ve decided to take a little break during the month of December to regroup on what the future of Dear Strategy will look like beyond Episode 100.

Strategy 59

Strategy Workshop Blog Education 59

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. This year I couldn’t take many such lectures, since among other things I was in London participating in Marty Cagan and SVPG’s Coach the Coaches workshop. They needed something else.

User Testing 123

User Testing Feedback Software Product Research Customer Feedback 123

Dear Strategy

MARCH 2, 2020

On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. Find out when crowdfunding works and when it doesn’t, as we explore this growing trend in product marketing.

Strategy 52

Strategy Workshop Blog Product Marketing 52