svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. The product vision describes the future we are trying to create, typically somewhere between 2 and 5 years out.

Vision 101

Vision Strategy User Testing White Paper 101

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video.

White Paper 40

White Paper Reporting Tools Customer Experience Marketing 40

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. I’ve referred here to a solitary product manager, but the best validation interviews include designers and developers/ architects.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Product Management University

NOVEMBER 21, 2022

Product portfolio management is the oversight and management of multiple products that target common markets, albeit with more strategic goals in mind. The discipline of product portfolio management, essentially, focuses on two primary factors: The goals of the organization. HR) across multiple industries.

White Paper 130

White Paper Research Software Management Management 130

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Develop strong relationships with analysts (Gartner, Forrester, etc.)

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Innovatemap

OCTOBER 20, 2020

Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing. After all, some physical products seem to sell themselves. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. When marketing’s key metrics go up, you pat yourself on the back. First full time sales person If you’re a founder, you found product market fit your hire hiring your first sales executive.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Userpilot

APRIL 30, 2021

Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play. This is especially true if none of your founding team members have any deep marketing strategy expertise.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Mixpanel

MARCH 4, 2022

Any product launch goes with a product launch plan—one that involves marketing content, such as a blog, like the one we did around the launch of our new workflow features. Your marketing metrics should give you a clear picture on how effective your launch campaign is and which strategies are working best.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

Mixpanel

MAY 3, 2019

This powerful data can inform decisions regarding content strategy, marketing promotions and, most importantly, your UX strategy. Every time visitors subscribe to your newsletter, download a white paper, or keep using your app, they complete a desired goal (a conversion).

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

User Testing 174

User Testing Marketing Research Software Feedback Software 174