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Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-marketstrategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.
Customerpainpoints are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ painpoints, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customerpainpoints?
With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.
Productmarketing is the process of bringing a product to market, and a well-curated productmarketingstrategy is key to understanding customer needs and driving adoption. TL;DR A productmarketingstrategy is a roadmap for how a new product will be positioned, priced, and marketed.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, ProductMarketing etc. Ultimately the accountability lies with the Product Manager. ProductStrategy.
Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.
Businesses invest heavily in productmarketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS productmarketingstrategy, this is the article to read. Both are vital for SaaS success.
Is your B2B ProductMarketingstrategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B productmarketing can become a complex process. A B2B marketingstrategy is any marketing activity aimed at turning other companies into customers.
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketingstrategy. For each example, we’ll explore why it works and lessons that can help improve your marketingstrategy.
That’s why some of Intercom’s first marketing hires were productmarketers and why we’ve had a “seat at the table” from the early days of the company. . Productmarketing looks different in every company, but one common trend is that many productmarketing managers (PMMs) feel undervalued.
The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Gaining new customers. The key here is to keep the cost of customer acquisition down.
What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. How to create it?
This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback.
The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?
A productmarketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a productmarketing framework is and explore its essential components.
The right productmarketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. That said, here are the steps to craft compelling product messages: 1.
Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?
It can be quite a challenge to find and address the points of friction that are chasing your customers away. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. “Are you attracting and engaging the right customers?
Is your productmarketingstrategy lacking inspiration? How about some productmarketing examples? In this article, we consider 10 SaaS productmarketing examples. How did their productmarketingstrategy put their audience first? What is productmarketing?
Looking for the best productmarketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.
In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods. He covers the “double diamond” approach, how to talk about value, pricing strategies, and how market research helps make smart decisions.
The challenges facing customer support leaders are more complex than ever. They need to be able to balance efficiency with a great customer experience , meet rising customer expectations , and keep team morale high , all while ensuring that they don’t blow through their budget or burn out their team. The results?
Launching a product without a well-defined productstrategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a productstrategy framework that is the foundation of product-led growth ? Productstrategies help you design and grow your products.
What productmarketingstrategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.
What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.
Your title is irrelevant—if you’re building products and thinking about how to engineer change, you’re applying product thinking. [9:05] 9:05] Why did you write Radical Product Thinking: The New Mindset for Innovating Smarter ? I realized we need to change how we build products. 18:40] Strategy.
Now, imagine applying this level of understanding and customization to your marketingstrategy. A customer-led marketingstrategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. What is customer-led growth?
Productmarketing vs marketing? You see a lot of SaaS companies hiring for productmarketing roles and it’s a bit confusing. Is there even any difference between productmarketers and your regular marketer? There’s a difference between productmarketing and traditional marketing.
A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.
Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, painpoints, and user goals that shape successful products. Falling victim to confirmation bias: Assuming solutions fit users create blind spots.
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
Content marketing vs productmarketing? The goal of any marketingstrategy is to attract and convert members of your target market into paying customers. But what is the difference between content and productmarketing ? The advantages of both marketingstrategies.
The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there.
Why a go-to-marketstrategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-marketstrategies.
An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. But navigating the complexities of product expansion can be tricky. There are four types of ProductMarket Expansion strategies.
What does a productmarketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketingstrategy roadmap for a specific product.
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketingstrategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.
In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. The Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty. Book a demo to learn more about it.
Product managers often use skills like strategic thinking, user research, product prioritization / backlog grooming, data analysis, and communication. Most importantly, effective product managers spend time doing product discovery , the process in which new ideas are iterated and validated with actual customers.
Here are a few problems that could hinder your app user retention: No product-market fit: If your app doesnt solve a pressing problem for users, they wont stick around. The app isnt engaging: A lack of engaging features can get users to ditch your app for a competitor. Create custom playlists on Spotify.
You’ll identify and address painpoints quickly, leading to increased user satisfaction. This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Churn happens when a customer stops doing business with you. Bad customer experience.
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