Mind the Product
NOVEMBER 25, 2021
With the right marketing, a company can know its product's place. This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. [.] Read more » The post Designing a successful product marketing strategy appeared first on Mind the Product.
Roman Pichler
SEPTEMBER 2, 2024
Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.
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Intercom, Inc.
SEPTEMBER 2, 2021
At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.
Mind the Product
AUGUST 25, 2022
For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. This is where product-market fit comes in. [.]
Speaker: Chris Townsend, VP of Product Marketing, Wellspring
In this new webinar, Chris Townsend, VP of Product Marketing at Wellspring, will provide a primer on how Growth Innovation works and why it is poised to become the next generation of Innovation Management! But after years of experimentation, senior leaders are asking: Is this still just an experiment, or are we in it for the long haul?
Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.
Sachin Rekhi
APRIL 12, 2020
In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.
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