Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research 209

Product Research Product Strategy Strategy Research Software 209

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 87

Analytic Tools Feedback Software Research Software User Testing 87

Spice Catalyst

NOVEMBER 15, 2024

This is the third episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

Market Research 78

Market Research Product Research Marketing Product Marketing 78

Product Management University

OCTOBER 22, 2024

Today, Product Management University announced its Product Strategy Framework for B2B product management. There are two key aspects that separate this framework from all the conventional product strategy frameworks. It’s the root cause behind product priorities that are constantly under scrutiny.

B2B 130

B2B Framework Product Strategy Strategy 130

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Spice Catalyst

NOVEMBER 18, 2024

This is the fourth episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

Positioning 60

Positioning Marketing Product Marketing Product Research 60

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Building your positioning around buyer and user personas (traditional product marketing) is fundamentally flawed.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

Mind the Product

AUGUST 25, 2022

For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. This is where product-market fit comes in. [.]

User Testing 182

User Testing Product Marketing Marketing Reference 182

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Product marketing manager persona example.

Messaging 95

Messaging Framework Feedback Software Research Software 95

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. None of your products on their own deliver the broad impact your customers are looking for.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 80

Research Software Feedback Software Product Marketing Reporting Tools 80

Mind the Product

MARCH 11, 2024

Darian Chavira, senior product manager at Rockwell Automation, outlines the power of data science in achieving product-market fit and how it can transform your product development strategy. Read more » The post How to obtain Product- Market fit with AI appeared first on Mind the Product.

Product Marketing 109

Product Marketing Marketing Artificial Inteligence Strategy 109

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 85

Feedback Software Research Software Product Research User Testing 85

Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals.

Onboarding KPIs 75

Onboarding KPIs Data Visualization Product Marketing Customer Satisfaction 75

Userpilot

SEPTEMBER 4, 2024

From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. TL;DR Vanity metrics appear impressive but don’t provide actionable insights or inform future strategies. web analytics, in-app surveys , product analytics).

Data Visualization 84

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 84

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 148

User Testing Product Marketing Marketing Customer Experience 148

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 87

Feedback Software Research Software Analytic Tools Product Research 87

The Product Manager

JULY 31, 2024

Here are the top product marketing newsletters that offer valuable insights, updates, and strategies for reaching existing and prospective users where they are. The post 14 Product Marketing Newsletters To Read In 2024 appeared first on The Product Manager.

Product Marketing 69

Product Marketing Marketing Customer Feedback Strategy 69

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Why are OKRs important?

Onboarding KPIs 91

Onboarding KPIs Product Marketing Marketing Data Visualization 91

Product Management University

AUGUST 20, 2024

September is right around the corner and that means the 2025 strategy season is here for many of us. For all you product managers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you a dime.

Product Strategy 147

Product Strategy Strategy Webinar Framework 147

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Data Visualization 81

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

SEPTEMBER 4, 2023

And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 78

Product Research Data Visualization User Testing Research Software 78

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?

User Testing 168

User Testing Product Marketing Marketing Customer Experience 168