Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth.

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Weak Development Team User Testing Customer Communications B2B 139

Intercom, Inc.

SEPTEMBER 19, 2019

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. to Close.com.

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Weak Development Team Startups Customer Experience Reporting Tools 184

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. Yes, Slack started off with no sales team.

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Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. This has created large amounts of data for running teams. . Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information.

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Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure.

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The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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User Testing Product Research Product Marketing Customer Experience 146

Mind the Product

FEBRUARY 25, 2020

It’s not rocket science that awesome products come from awesome teams, so what’s the key to creating and managing a team that’s designed for maximum impact? Here, taking advice from a number of product pros, we look at a selection of ways to build product teams and empower them to achieve success.

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Weak Development Team User Testing Workshop Magazine 134

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). a skateboard.

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Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact.

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Startups Feedback Software Onboarding KPIs Customer Experience 132

The Product Coalition

DECEMBER 11, 2019

One thing above all makes a successful startup: people who purchase and love the product. If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). But how come it’s so challenging to reach success as a startup?

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User Testing Data Visualization Product Marketing Product Research 93

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

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User Testing Enterprise Weak Development Team Product Research 78

Mind the Product

JANUARY 24, 2019

MVP is a phrase that startup people love to throw around. Everyone believes their vision is really the Minimum Viable Product. 15 years ago we founded a product development studio, Mint Digital, and we’ve launched at least 100 MVPs since then. That’s the tug of genuine market enthusiasm. StickyGram. Not at all.

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User Testing Weak Development Team Customer Experience CTO 188

Intercom, Inc.

JANUARY 20, 2022

Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. Paul: Yeah. Some of this cut deep.

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Feedback Software Reporting Tools Product Research Data Visualization 249

The Product Coalition

OCTOBER 20, 2020

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? A few months ago, I introduced a concept I have developed called the PM, or Product, Quadrants.

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The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

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User Testing Weak Development Team Customer Experience Customer Feedback 177

Mind the Product

MARCH 20, 2018

The Product Lifecycle. We all know the product lifecycle chart. While many of us are familiar with the uphill battle and the grind involved in getting traction and any growth towards product/market fit, the launch and growth phases represent a small fraction of the overall life of a product. Product Lifecycle.

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Strategy User Testing Product Research Weak Development Team 170

Intercom, Inc.

JUNE 7, 2018

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. Sean: I came up with the phrase because I thought startups had no choice but to be super focused on growth.

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Onboarding KPIs User Testing Customer Experience Weak Development Team 196

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. It helps you find product-market fit and gives your team direction.

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Product Research Onboarding KPIs Product Strategy User Testing 119

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

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Weak Development Team Product Research User Testing Differentiation 126

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.

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Customer Experience Customer Feedback User Testing Weak Development Team 165

The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. The superpower became a weakness. And if your product is so innovative that you are aiming to create a new category as many startups do, it’s even worse.

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Feedback Software Demo Data Visualization User Testing 159

Sachin Rekhi

JANUARY 26, 2020

I'm a firm believer that Objectives & Key Results (OKRs), the goal-setting framework invented at Intel and popularized by Google and John Doerr , can be a highly effective leadership tool for a team of any size. I've seen teams define new OKRs every month, every quarter, or every year. Writing Effective OKRs. Quarterly OKRs.

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Customer Experience User Testing Weak Development Team Customer Feedback 213

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

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User Testing Marketing Research Software Feedback Software 174

ProductPlan

JANUARY 22, 2019

When you find yourself wondering if it’s time to scale your product team, you have what we’d call a high-quality problem. The need to add product management resources probably means your product is succeeding. 3 Signs it’s Time to Scale your Product Team. And it worked.

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Weak Development Team Customer Experience User Testing Startups 86

Mind the Product

FEBRUARY 13, 2020

As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. This case study focuses on Lean Product Validation, but the chart below gives an overview of our entire customer discovery process and the steps we followed. The Approach.

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Product Research User Testing Analytic Tools Research Software 160

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 94

The Product Coalition

JANUARY 4, 2021

So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation. In that context, educating the market means ignoring what the market is trying to tell us, and that really is a bad idea for anyone who wants to succeed.

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Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. Ceci likes Bill Gates’s definition as the point when the value of the stuff built on top of your product surpasses the value of your product by itself. I like people enough.”

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Marketing User Testing Weak Development Team Product Research 217

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. 2014 – Testing and Growing the Team.

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User Testing Weak Development Team Onboarding KPIs Customer Experience 134

Mind the Product

JANUARY 28, 2019

They go from planning one product to the next, foregoing the opportunity to establish fundamental product instincts, which only develop after managing the same product for an extended period of time. My article “ 10 Hacks of Customer-Centric Enterprise Product Managers ” dives into this deeper. Which hurts.

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Mind the Product

SEPTEMBER 12, 2018

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As we all know, there’s been a massive shift toward mobile-first product design since then. Our product, Karen , was one of those. Step 2: Development of User Hypotheses. The Company. Step 1: Customer Discovery.

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Analytic Tools Feedback Software User Testing Product Research 125

Intercom, Inc.

SEPTEMBER 26, 2019

And it’s not without good reason: nearly all software products with dominant market share started as apps but grew to the point where third-party developers began building valuable integrations on top of what these companies had already created. In today’s episode, we’re featuring the best parts from those chats.

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Intercom, Inc.

OCTOBER 29, 2020

Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss. Be open-minded.

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Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

AUGUST 17, 2018

The below chart averages all of our live chat related DRLPs, some of which performed better than others, but even including the underperforming DRLPs, we’ve seen positive results. If you’re a startup aiming to generate demand through online advertising, DRLPs are a cost-effective way of doing it. Step 5: Test everything.

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