Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in sales , there’s a 1:1 correlation between your win rate and your ability to get the answers to these questions.

Framework 100

Framework Product Management Product Manager Sales Training 100

Product Management University

AUGUST 5, 2019

Market Positioning. This is where portfolio product management pays exponentially bigger dividends because most of the work is already done. Product marketing loves this! Each release further reinforces the product goals, and by default, the portfolio vision. Sales Training.

B2B 100

B2B Sales Training Product Management Product Manager 100

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Product Innovation Educators

JANUARY 10, 2022

Your title is irrelevant—if you’re building products and thinking about how to engineer change, you’re applying product thinking. [9:05] 9:05] Why did you write Radical Product Thinking: The New Mindset for Innovating Smarter ? I realized we need to change how we build products. 22:13] Prioritization.

User Testing 90

User Testing Product Manager Product Management Vision 90

The Product Coalition

FEBRUARY 26, 2022

It doesn’t come as a shock that the empowered product teams seem to be more prevalent in companies who have well and truely found product market fit and are growing quickly. The irony is, those teams frequently just deflect that pressure, and add the pressure onto the product teams anyway.

User Testing 177

User Testing Weak Development Team Customer Experience Customer Feedback 177

Intercom, Inc.

APRIL 4, 2019

But like so many other startups today, when they wanted to press the startup accelerator pedal down hard, they too looked to start building out a sales function. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And just for argument’s sake, let’s say the thing is, you know, I manage a sales team, or I manage training for a sales team. April Dunford BoS USA Online 2020 from Business of Software Conference.

Research Software 64

Research Software User Testing Positioning Product Research 64

Product Beautiful

JUNE 8, 2014

By all rights, it was going to be an easy win…until we starting training the larger company’s Sales teams. The first time we trained one of our hundreds of new Sales teams, we knew we had an issue. Remember however that the number one most powerful Sales tool in the Product Team’s bucket is the compensation model.

Finance 58

Finance Demo Presentation Education 58

Intercom, Inc.

JUNE 3, 2021

Then there’s also X as in you want to do sales training, you need to make sure that everyone’s up to speed on the opportunity. If X is big enough, are there ancillary asks that follow headcount, such as HR or recruiting or whatever? At some point, you need to add incrementally. That’s the X.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Intercom, Inc.

JULY 5, 2018

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163