Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 172

Technical Review Product Strategy Strategy Workshop 172

svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. In truth, buying into a vision is a bit of a leap of faith. Product Strategy.

Vision 101

Vision Strategy User Testing White Paper 101

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Product Management University

OCTOBER 19, 2023

For sure, but let’s not stop with the product value story. Your products and technologies are always the enabler or the vehicle that actually delivers the value to the customer. How you design and build products doesn’t change in a portfolio management model. Here’s the bottom line.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

Product Strategy 128

Product Strategy Strategy Product Research Data Visualization 128

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Roman Pichler

MAY 5, 2020

I regard feature and component owners as members of a product team , a group of product people who collaboratively manage a larger product. This is in stark contrast to the Scrum product owner who exercises full-stack product ownership , from vision to the tactics, as the following picture shows.

Feedback Software 367

Feedback Software Product Research Weak Development Team User Testing 367

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Product Management University

OCTOBER 10, 2023

I guess that shouldn’t be a surprise since everything revolves around the products. My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics. Strategically, this is about focusing vision and limited resources.

User Testing 167

User Testing Data Visualization Product Management Product Manager 167

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a vision.

Product Strategy 123

Product Strategy Roadmap Strategy Vision 123

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. This includes the following ten capabilities: Formulating an inspiring vision for a product. Creating and validating a product strategy including market and user research.

User Testing 339

User Testing Product Research Weak Development Team Customer Experience 339

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 290

Weak Development Team Product Management Product Manager User Testing 290

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.

User Testing 169

User Testing Technical Review Vision Data Visualization 169

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.

Product Strategy 123

Product Strategy Strategy Weak Development Team Framework 123

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 120

User Testing Product Marketing Marketing Customer Experience 120

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history. Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel. It also serves over 45% of the Fortune 100.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. You have this grand vision. What’s the vision? The vision is flight level one for me. Teresa: Okay. Yes, great.

Product Research 260

Product Research User Testing Data Visualization Research Software 260

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 106

Product Strategy Research Software Strategy User Testing 106

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 281

Product Research Technical Review Feedback Software Research Software 281

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

bpma ProductHub

APRIL 17, 2017

There is an emerging set of tools to do this and make the linkage between the roadmap, objectives, and strategy more visible to employees. has a strategy tool that allows users to clearly define the vision; the “why” to your product roadmap. product/features/strategy. business-strategy-link-roadmap.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Product Management University

FEBRUARY 1, 2024

Consumer product management is more like a series of proverbial sprints with new products where B2B product management is more analogous to a marathon of adding chunks of value to existing products with a new products peppered in to keep pace. Both components collectively form the vision for the product.

B2B 147

B2B Vision Roadmap Definition 147

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

Product Management University

OCTOBER 16, 2023

Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning!

Positioning 147

Positioning Product Research User Friction Differentiation 147

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. Vision: It should be inspirational and the guiding post.

Framework 147

Framework Startups User Testing Onboarding KPIs 147

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

JUNE 20, 2018

Creating one-off builds for a handful of customers puts you on the fast track to a Frankenstein product and a customer acquisition strategy that doesn’t scale. Where does sales fit in at a company driven by product strategy? But where does sales fit in at a company driven by product strategy , not short-term revenue?

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. 499/person.

Magazine 130

Magazine B2B Product Research Product Management 130

Product Talk

OCTOBER 2, 2024

As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team. In his role on the leadership team, he is responsible for shaping and executing their product strategy. Yury’s next step?

Feedback Software 233

Feedback Software Customer Experience Data Visualization User Testing 233

Userpilot

AUGUST 29, 2023

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Champions a customer-centric approach.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Product Management University

OCTOBER 13, 2023

product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product. sales demonstrates and sells the value of those features for every product. customer on-boarding configures features for the customer for each product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Alchemer Mobile

OCTOBER 31, 2018

Typically, a product manager’s responsibilities include: Owning long-term product strategy. When it comes to market fit and long-term roadmapping, product managers lead the charge. Tracking market changes and competition to ensure market fit and product evolution are competitive.

Product Management 147

Product Management Product Manager Management Management 147