The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

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Product Strategy Strategy Product Research Data Visualization 133

Product Management University

OCTOBER 10, 2023

I guess that shouldn’t be a surprise since everything revolves around the products. My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

bpma ProductHub

AUGUST 24, 2019

by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product? One important next step is a product roadmap.

Vision 211

Vision Roadmap Product Marketing Marketing 211

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Product Strategy Research Software Strategy User Testing 111

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Sounds confusing? Photo by Cup of Couple from Pexels W.

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Product Strategy Strategy Research Software Technical Review 183

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a vision.

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Product Strategy Roadmap Strategy Vision 128

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history. Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel. It also serves over 45% of the Fortune 100.

Startups 52

Startups Feedback Software Product Strategy User Testing 52

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.

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Product Strategy Strategy Weak Development Team Framework 121

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. In truth, buying into a vision is a bit of a leap of faith. Product Strategy.

Vision 101

Vision Strategy User Testing White Paper 101

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 216

Technical Review Product Strategy Strategy Workshop 216

Product Management University

OCTOBER 19, 2023

For sure, but let’s not stop with the product value story. Your products and technologies are always the enabler or the vehicle that actually delivers the value to the customer. How you design and build products doesn’t change in a portfolio management model. Here’s the bottom line.

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Product launches Product Research Weak Development Team Vision 264

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 125

User Testing Product Marketing Marketing Customer Experience 125

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 84

Product Marketing Onboarding KPIs User Testing Marketing 84

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Product Management University

FEBRUARY 1, 2024

Consumer product management is more like a series of proverbial sprints with new products where B2B product management is more analogous to a marathon of adding chunks of value to existing products with a new products peppered in to keep pace. Both components collectively form the vision for the product.

B2B 147

B2B Vision Roadmap Framework 147

Product Management University

OCTOBER 16, 2023

Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning!

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Positioning Product Research User Friction Differentiation 147

Innovatemap

JUNE 27, 2023

There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. Our daily mission at Innovatemap is to help leaders achieve their product visions. Because I was that student at one point.”

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Customer Feedback 40

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

Radical Product

SEPTEMBER 24, 2019

Photo by Randy Fath on Unsplash How to iterate less and achieve more In my recent talks and blog posts , I’ve shared the importance of having a clear vision to avoid common product diseases. But once you have a clear vision, what’s next? How do you translate that vision into action? We had a clear vision.

Product Strategy 40

Product Strategy Strategy Vision Download 40

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Product Management University

OCTOBER 13, 2023

product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product. sales demonstrates and sells the value of those features for every product. customer on-boarding configures features for the customer for each product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Actuation Consulting

SEPTEMBER 12, 2018

Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future.

Vision 40

Vision Strategy Development Document 40

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Product Management University

OCTOBER 17, 2023

All the work you’ve done upstream is now going to pay huge dividends downstream on the product marketing and sales enablement front. Let’s go all the way upstream to posts 1-5 (see below). This is one of the biggest benefits of a portfolio management model.

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Product Research Customer Experience Management Management 130

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. You have this grand vision. What’s the vision? The vision is flight level one for me. Teresa: Okay. Yes, great.

Product Research 248

Product Research User Testing Data Visualization Research Software 248

Userpilot

AUGUST 29, 2023

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Champions a customer-centric approach.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Research Software 92

Userpilot

JUNE 28, 2024

TL;DR A product strategist is responsible for working with a team of product managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What is a product strategist?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Bain Public

APRIL 15, 2018

But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is paralyzing. And as a product leader gets more senior, the need to clearly define the product strategy intensifies.

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Vision User Testing Product Management Product Manager 56

Product Management University

OCTOBER 11, 2023

Product management has set everyone else up for success. Product marketing now has a differentiating message to fill the pipeline. Customer on-boarding teams implement with clear customer outcomes as their target, and the product has no major deficiencies that delay the go-live date or the revenue meter.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

OCTOBER 23, 2023

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

User Testing 130

User Testing Onboarding KPIs Product Research Management 130