The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

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Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

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The Product Coalition

JULY 6, 2022

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

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The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

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The Product Coalition

SEPTEMBER 14, 2020

In my work with startups I noticed two common pitfalls?—?opposite Photo by Daniel Abbatt from Pexels The best startups I work with have truly embraced the lean startup methodology. Working with dozens of startups, I do see, however, companies that are implementing it wrong. Lean Startup is no different in that sense.

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Mind the Product

AUGUST 3, 2017

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! It takes a while to reach that fit to the point that you can optimize business and product strategy independently!

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. in detail?—?which

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The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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Intercom, Inc.

JUNE 8, 2018

Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements. Similarly you can make undeniable improvements to parts of your product and get no response or appreciation for it. .

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The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Upsell Strategy (upgrade, expand, replace) b. To do so, the activities of the PM include: a.

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Userpilot

OCTOBER 4, 2021

Work with the product marketing team to communicate updates internally and externally. Marty Cagan says : The key is that, like the CEO, the product manager needs to have a solid understanding of the many aspects of the business, and assimilate all of this information to make informed decisions.In Marty Cagan.

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ProductPlan

FEBRUARY 7, 2019

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Knowing when you don’t have product-market fit is simple.

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The Product Coalition

AUGUST 24, 2021

Startup funding was relatively easy to raise. Due to the growing tendency of backing technology businesses, a software startup could raise millions of dollars of funding in their earliest stages of development. Instead of implementing the entire product, teams started to engineer small increments and test them in the market.

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The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. For startups, this can be the end.

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The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. If you are only beginning, it’s clear why.

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Intercom, Inc.

JUNE 20, 2018

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Where does sales fit in at a company driven by product strategy?

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The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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Sachin Rekhi

JUNE 20, 2016

The innovators are the product managers tasked with the incredibly challenging job of finding product/market fit for a brand new product. It also turns out that every product manager in-fact does activities embodied in all three roles, but with differing levels of focus. A Few Words of Advice.

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The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

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The Product HQ

JUNE 1, 2024

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Based on startup statistics shared by Embroker , around 90% of startups fail.

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The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

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The Product Coalition

NOVEMBER 19, 2020

How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs. Many great PM’s that I have met used this strategy unintentionally. Here’s a few examples of career paths that start in a related role and work their way to product.

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The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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The Product Coalition

OCTOBER 26, 2020

Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. It is much closer to the company strategy in how broad it is.

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The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Combine Lean Startup validation with quick revenue? Which leads to a spin cycle of frustration and finger-pointing.

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The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

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The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. would ask why it is important to continue refining even the finest details.

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Innovatemap

MARCH 17, 2021

According to Silicon Valley Bank’s 2020 Startup Outlook Report , only 41 percent of tech startups have at least one woman in an executive role and only 37 percent have at least one woman on the board of directors. We work with fantastic teams of all stripes,” said Katie Lukes, Principal, Product Strategy at Innovatemap.

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Mind the Product

DECEMBER 12, 2019

Unfortunately, many of these things – designed to accelerate growth or the appearance of growth at all costs – are taken for truths in the world of software startups, where a focus on fundamentals and sustainable growth is needed more than ever. Product/market fit is always in flux, no matter how disciplined the company is.

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The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2

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The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. The product and engineering teams grew fast too. This provided the opportunity to build and lead a very talented product team and create the product marketing function. What I Learned From 3.5

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The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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