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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!

Product Management University

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap

Roman Pichler

2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have. Decisions related to a new or significantly changed strategy have a very high impact.

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Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. He'll discuss: Why analytics are important for product managers.

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The Strategy Stack: Connecting Business, Product, and Technology Strategy

Roman Pichler

Listen to the audio version of this article: [link] Introduction My first product management job wasn’t exactly what you call a success story: I was part of a team that was called in to help with a new product development effort, and I ended up working with the lead product manager.

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OKRs in Product Management

Roman Pichler

Goals in Product Management. As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Does this mean that there is a natural fit between goals in product management and OKRs?

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. Do they contribute to the ultimate vision of your product? First, you'll learn how to make sure your measurements actually align with your product strategy. Are they really truly objective?

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Digital Adoption Platform Fundamentals: The Key To Product Innovation And Elevated CX

Speaker: Pulkit Agrawal

As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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How to Optimize the Developer Experience for Monumental Impact

Speaker: Anne Steiner and David Laribee

To understand how a great DX can contribute not only to the well-being of our development teams, but also to the broader objectives of product success and customer satisfaction, we first need to understand the relationship between DX and the Product Manager Experience!

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

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Building User-Centric and Responsible Generative AI Products

Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn

In the rapidly evolving landscape of artificial intelligence, Generative AI products stand at the cutting edge. These products, with their unique capabilities, bring fresh opportunities and challenges that demand a fresh approach to product management.

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From Feature Factory to an Outcome-Driven Product Team

Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody

Just about every organization is trying to make the shift from "output-focused" product teams (often known as "feature factories") to "outcome-focused" product teams focused on the actual value they can deliver to the business and its customers. You'll learn: How to think of outcomes and output as a system, not a zero-sum choice.

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Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place.