Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right product strategy. Sounds confusing? The primary reason W.

Product Strategy 184

Product Strategy Strategy Research Software Technical Review 184

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. If you’re a product manager, this is one of your biggest stressors. Here we go.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 148

User Testing Product Marketing Marketing Customer Experience 148

Product Management University

AUGUST 20, 2024

September is right around the corner and that means the 2025 strategy season is here for many of us. For all you product managers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you a dime.

Product Strategy 147

Product Strategy Strategy Webinar Framework 147

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Product Management Product Manager 159

Roman Pichler

MAY 5, 2020

A platform owner who manages a platform as a collection of shared software assets. The SAFe product owner who owns the product details. A portfolio owner who manages a group of (related) products. The SAFe product owner is therefore focused on the product tactics. None is per se better or worse.

Feedback Software 367

Feedback Software Product Research Weak Development Team User Testing 367

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?”

Product Strategy 135

Product Strategy Strategy Product Research Data Visualization 135

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 120

Product Strategy Strategy Research Software Product Research 120

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 170

Product Management Product Manager User Testing Weak Development Team 170

Product Management University

OCTOBER 9, 2024

Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified.

Product Management 130

Product Management Product Manager Certifications Customer Experience 130

Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. For some, a market means a user or buyer persona.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

OCTOBER 10, 2023

Going all the way back to my practitioner days, it was apparent then that as product management goes, so goes the rest of the organization. I guess that shouldn’t be a surprise since everything revolves around the products. None of your products on their own deliver the broad impact your customers are looking for.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Ensure that Your Core Product Management Skills are Strong. This includes the following ten capabilities: Formulating an inspiring vision for a product.

User Testing 336

User Testing Product Research Weak Development Team Customer Experience 336

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

Product Strategy 130

Product Strategy Roadmap Strategy Vision 130

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

Product Strategy 121

Product Strategy Strategy Weak Development Team Framework 121

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Research Product Management 130

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 319

Vision User Testing Research Software Product Research 319

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 127

User Testing Product Marketing Marketing Customer Experience 127

Product Management University

OCTOBER 19, 2023

Since this entire series of articles is about the ripple effect of product management, there’s a good chance the content for your product positioning (post 7 of 10), sales enablement tools (post 8 of 10) and marketing launch activities was created in a silo in product management long before the product or feature set was ever built (posts 4-6).

Product launches 264

Product launches Product Research Weak Development Team Vision 264

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review 161

Technical Review Product Management Product Manager Research Software 161

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 113

Product Strategy Research Software Strategy User Testing 113

Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history. Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

Product Strategy 112

Product Strategy Strategy User Testing Weak Development Team 112

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 96

Data Visualization Framework Product Strategy Analytic Tools 96

The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 142

Strategy Product Management Product Manager Management 142

The Product Coalition

OCTOBER 2, 2022

Becoming a great product manager isn’t about acquiring hard skills. So what makes a great product manager? When I started my career in product I looked up to the Google Product Manager. I assumed this is what a great product manager was like. You work with a product team.

Product Management 139

Product Management Product Manager Feedback Software User Testing 139

The Product Coalition

JULY 27, 2024

The role of Product Management has dramatically transformed over the past two to three decades. To dive deeper into this topic, we spoke with John Zilch, a passionate product leader with over a decade of product experience in various product roles. John’s journey in Product Management is insightful and inspiring.

CTO Coach 92

CTO Coach Fractional CTO Product Management Product Manager 92

Roman Pichler

SEPTEMBER 19, 2016

This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter.

User Testing 297

User Testing Product Research Customer Experience Customer Feedback 297

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

Startups 130

Startups User Testing Feedback Software Product Research 130

Lenny Rachitsky

MARCH 10, 2024

Real product managers are creators and are responsible for both value (ensuring the product meets customers’ needs) and viability (ensuring the product aligns with the business objectives). Seek individuals with deep expertise, coaching abilities, and a contribution to comprehensive product strategy.

CTO Coach 116

CTO Coach Product Research Product Management Product Manager 116