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As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. . This article explores multiple aspects of productmanagement. the ProductManager role is a rather recent phenomenon.
Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a productmanager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.
A four-layer framework to create a winning productstrategy Today we are talking about creating productstrategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the productmanagement training company.
Learn Targeted Skills in Small Chunks On the Go Today, ProductManagement University announced the availability of 15 new micro learning courses for high technology productmanagers in B2B. ProductManagement University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed productmanagement lessons and Q&A. Jordan Bergtraum VP ProductManagement, ServiceChannel.
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed productmanagement lessons and Q&A. Jordan Bergtraum VP ProductManagement, ServiceChannel.
How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
Today, ProductManagement University announced its ProductStrategy Framework for B2B productmanagement. There are two key aspects that separate this framework from all the conventional productstrategy frameworks. Here’s why that’s so important.
Unconventional ProductMarketing Skills to Drive More Revenue From Existing Products Today, ProductManagement University announced free training courses for productmarketingmanagers. It’s offering free eLearning versions of its ProductMarketing 101 Basic Skills Courses.
For example, a productstrategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
Developing your productstrategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your ProductStrategy appeared first on Mind the Product.
In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for ProductManagers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos ProductManager, Gumtree.com.
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
The biggest difference between productmanagement and portfolio management is productmanagement focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.
With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a productmanagement system that incorporates customer feedback and insights to help product teams build better products.
How marketing and productmanagement work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work productmanagers do.
Creating a productstrategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right productstrategy. Sounds confusing? The primary reason W.
In productmanagement, where data and features often take the spotlight, the power of storytelling is sometimes underestimated. Yet, it is this very skill that can elevate a product from a mere concept to an inspiring vision. This narrative approach doesn’t just sell products; it sells a vision of what’s possible.
Five years ago I wrote about how productstrategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful productstrategy. The meeting point of company and productstrategy. Des: Welcome to Intercom on Product.
If you thought there were a million ways to define productmanagement, productstrategy might have it beat by a longshot. Just think about how many ways productstrategy is defined within your own organization. If you’re a productmanager, this is one of your biggest stressors. Here we go.
Mastering the craft of productmanagement is no easy task. I instead define a productmanager as driving the vision, strategy, design, and execution of their product. It's equally important for productmanagers to think about each of these four dimensions as having a concrete set of deliverables.
A solid productstrategy takes time to build. Here is the method I use for creating a productstrategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid productstrategy isn’t like solving a math equation.
The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM
What Is ProductStrategy Exactly? And Why It Matters Productstrategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is productstrategy? Why is it important if I have a solid productmanagement team?”
September is right around the corner and that means the 2025 strategy season is here for many of us. For all you productmanagers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you a dime.
A platform owner who manages a platform as a collection of shared software assets. The SAFe product owner who owns the product details. A portfolio owner who manages a group of (related) products. The SAFe product owner is therefore focused on the product tactics. None is per se better or worse.
The first productmanager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a productmanager.
Product leader Aatir Abdul Rauf outlines questions productmanagers should ask when crafting a productstrategy. By Tremis Skeete , for Product Coalition Productstrategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.
That’s why some of Intercom’s first marketing hires were productmarketers and why we’ve had a “seat at the table” from the early days of the company. . Productmarketing looks different in every company, but one common trend is that many productmarketingmanagers (PMMs) feel undervalued.
If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market
Unconventional Skills That Simplify B2B ProductManagement Today, ProductManagement University announced free training courses for productmanagers. Aspiring productmanagers that want to learn basic skills and best practices for B2B and B2B2C productmanagement and get certified.
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Ensure that Your Core ProductManagement Skills are Strong. This includes the following ten capabilities: Formulating an inspiring vision for a product.
But products are the nucleus, and that means market leadership starts with productmanagement. There are the obvious things productmanagement does. I want to focus on the responsibilities of B2B productmanagement that don’t get much airtime. For some, a market means a user or buyer persona.
Going all the way back to my practitioner days, it was apparent then that as productmanagement goes, so goes the rest of the organization. I guess that shouldn’t be a surprise since everything revolves around the products. None of your products on their own deliver the broad impact your customers are looking for.
Two weeks ago Grant Hunter discussed what is productmanagement. I am sharing this episode now because Steve Johnson, who is also a business partner with Grant, did a masterful job at the Summit, describing the real nature of productmanagement. Summary of some concepts discussed for productmanagers. [0:55]
The Critical Role of ProductStrategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.
The Critical Role of ProductStrategy When Money Is Scarce (Part 1 — Seed) A good productstrategy is something every company needs. Here is how a productstrategy can help you create business results, even when the market is not in your favor. Productstrategy is such a vague term for most people.
This article assumes that you are familiar with the product vision board or the key elements of a productstrategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.
In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “ProductManagement in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!
Launching a product without a well-defined productstrategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a productstrategy framework that is the foundation of product-led growth ? Productstrategies help you design and grow your products.
Since this entire series of articles is about the ripple effect of productmanagement, there’s a good chance the content for your product positioning (post 7 of 10), sales enablement tools (post 8 of 10) and marketing launch activities was created in a silo in productmanagement long before the product or feature set was ever built (posts 4-6).
Strategies for switching into a productmanagement role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Productmanagement requires, above anything else, good judgment. It shouldn’t be a prerequisite for productmanagement jobs either.
The Critical Role of ProductStrategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.
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