Product Management Product Marketing Startups 
Intercom, Inc.
MAY 16, 2018
In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan. Create alignment between product and marketing. Walk into any product-first company and you’ll notice the common misconception that “marketing” is a dirty word.
Intercom, Inc.
JUNE 1, 2018
The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.
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The Product Coalition
JUNE 18, 2023
touches on what startups should and shouldn’t do when striving for product-market fit. Perhaps that’s why Enzo Avigo, CEO of June , reportedly recommends several “dos” and “don’ts” on LinkedIn on how startups can navigate their journey towards product-market fit. CEO of June.so Slow delivery. Limited impact.
The Product Coalition
JULY 6, 2022
Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). As any startup will tell you, managing an idea from concept to launch is a lot easier said than done.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.
Mixpanel
FEBRUARY 23, 2021
Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.
The Product Coalition
DECEMBER 13, 2021
Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. What is wrong with these startups? Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What is S.M.A.R.T?
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