Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

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Userpilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

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Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing?

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Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

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Userpilot

JUNE 28, 2024

Here is a typical career path and how to progress in each position: Marketing coordinator/assistant (entry-level) : You can progress by gaining hands-on experience with digital marketing tools, learning about user acquisition strategies, and developing product analysis skills. Book a demo to see it in action!

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Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

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The Product HQ

JUNE 1, 2024

The product management world relies on teams of product people who work in unison toward a central goal. In the case of someone like a Software product manager, this may prove challenging. After all, product managers have different duties and tasks depending on their organization and industry.

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

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Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

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The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams.

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

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Userpilot

JUNE 26, 2024

Starting a career as a growth product manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a growth product manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? What is SaaS product marketing?

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Userpilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?

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Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

The Product HQ

JUNE 1, 2024

AI product manager skills are a must-have for anyone looking for a rewarding career in AI product management. Every new product brings its own set of challenges. UX Cam shared data indicating that product managers spend as much as 52% of their time on unplanned activities.

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Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

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Userpilot

JUNE 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Product managers holistically participate in the product’s lifecycle. Looking into tools for product managers?

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Userpilot

JUNE 29, 2022

How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. What is a customer segmentation tool?

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place!

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The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

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Userpilot

JUNE 27, 2024

TL;DR A product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. Looking into tools for product strategists?

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Userpilot

JUNE 27, 2024

You’ll have to become an expert in certain aspects of the product and outline strategies to enhance those features. Product Manager (5-6 years) : After gaining experience as a senior product specialist, you can transition into the role of a product manager.

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Userpilot

JUNE 25, 2024

The product management world sometimes uses the terms product design/development interchangeably. This ultimate guide will walk you through the key differences between product design and product development. What is product development? However, these two areas have different scopes, roles, and goals.

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Userpilot

JULY 5, 2022

Today, many software companies are delivering their software over the internet via web-based log-ins compared to traditional installed software. You might use SaaS applications daily already, cloud software like Google Drive, Zoom or Slack. Or are you wanting to code and develop software? The metrics (ie.

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Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

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Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

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Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Payment system localization ensures local users can use payment methods they are used to.

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Userpilot

APRIL 6, 2023

After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. How to identify an overengineered solution? But worry not!

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Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? A product marketer’s job extends beyond the go-to-market strategy.

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Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started.

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Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.

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Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

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