The Product Guy

OCTOBER 25, 2024

Even with best practices in place, product managers often face controversial and uncomfortable challenges when managing stakeholders. From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls.

Strategy 150

Strategy Customer Feedback Research Software User Testing 150

The Product Guy

JANUARY 7, 2025

Whether youre grappling with a delayed product launch or a strained relationship, the path forward begins by uncovering the deeper truths beneath the surface. Product managers live and breathe this approach, diving beyond symptoms to address root causes. Or consider a fitness goal.

Feedback Software 150

Feedback Software User Testing Weak Development Team Customer Experience 150

Userpilot

OCTOBER 19, 2024

According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not. What is customer satisfaction?

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.

Feedback Software 319

Feedback Software B2B Onboarding KPIs Customer Feedback 319

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Product Innovation Educators

MAY 18, 2020

Summary of some concepts discussed for product managers. [1:38] Just like after a product launch, I conducted a lessons-learned meeting with the Summit team to discuss: What worked (best practices). Customer research. Product leadership. We need to test it better across many platforms. [22:27]

User Testing 320

User Testing Research Software Feedback Software Reporting Tools 320

Product Innovation Educators

OCTOBER 12, 2020

How product managers can discover customer needs and build the right product. I’m often asked by product managers on their journey to product master what books they should read. How to think like a product manager, . Several specific tactics that extend from idea through product launch, and .

Product Research 335

Product Research User Testing Research Software Customer Experience 335

The Product Guy

APRIL 21, 2019

Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Intercom, Inc.

OCTOBER 28, 2020

The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it. Banners in action.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Intercom, Inc.

JULY 9, 2018

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. The work of Sales Enablement begins as soon as the product roadmap is set.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

Intercom, Inc.

FEBRUARY 24, 2021

Today, businesses are having more conversations with customers than ever before, thanks to the rise of business messengers. And it’s certainly easier than ever for a customer to start a conversation and get support. So businesses should know more about their customers than ever before, right?

Data Visualization 243

Data Visualization Reporting Tools User Testing Customer Experience 243

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Intercom, Inc.

MARCH 13, 2018

For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? To paraphrase Tom Goodwin, isn’t it odd that we’ll spend billions of dollars trying to have a conversation with consumers, and in the rare moment we do, we consider it too expensive? Learn more: .

Reporting Tools 223

Reporting Tools Data Visualization User Testing Customer Experience 223

Userpilot

AUGUST 19, 2024

Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a product launch strategy can help align your efforts in the right direction. That’s where product launch analytics step into the picture. Book a demo to see it in action.

Data Visualization 103

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 103

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

The Product Coalition

MAY 13, 2020

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. Selling consumers the same old thing will get boring after a while, which is why developing and promoting new items is crucial.

Product launches 133

Product launches Product Marketing User Testing Marketing 133

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. What is the purpose of feedback repositories?

Feedback Software 123

Feedback Software Analytic Tools User Testing Customer Feedback 123

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS?

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

SEPTEMBER 25, 2023

Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. Consider using AI for qualitative feedback analysis.

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

MAY 14, 2023

Want to know whether your product is delivering value to customers? Customer feedback is the key to developing a customer-centric business. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment. What is customer feedback?

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics. User Insight. Customer Councils. How do we do These Things?

User Testing 194

User Testing Data Visualization Product Management Product Manager 194

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. Or is it to delight existing customers?

Product launches 111

Product launches Strategy User Testing Product Research 111

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Scaling Option 2: Unbundling and Product Variants. Single product owner. Before product-market fit. Product and feature owners.

User Testing 221

User Testing Customer Feedback Product Research Feedback Software 221

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

The Product Guy

OCTOBER 4, 2019

Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. As product managers, these issues come to you ad-hoc. My research and discussions highlighted a common theme: metrics are key.

Reporting Tools 239

Reporting Tools Research Software Feedback Software Analytic Tools 239

Userpilot

MAY 12, 2022

Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Use multiple channels to reach users.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.

Research Software 104

Research Software Data Visualization Feedback Software Analytic Tools 104

Melissa Perri

JULY 23, 2024

Finally, a well-structured organization around products fosters seamless collaboration, efficient workflows, and a clear alignment of goals, all of which are critical for a high-functioning product management organization.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Usersnap

JUNE 10, 2021

Surely all software companies are familiar with beta testing, but how well do you actually do it? We talked to Colin Ulin, senior software engineer at Pocket Prep, about their low-effort high-outcome beta testing strategy and design-thinking development process. A feedback-driven example of beta testing.

Feedback Software 122

Feedback Software User Testing Reporting Tools Data Visualization 122

Mind the Product

AUGUST 11, 2020

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe.

Customer Experience 172

Customer Experience User Testing Product Research Entertainment 172