The Product Coalition
FEBRUARY 5, 2021
This is a free sample story from my book The Making of Product Managers. Then she decided to acquire technical skills in web development to get closer to the product development process. As a marketer, she was used to being brought in after a product was already built to market its benefits. This discouraged her slightly.
The Product Coalition
MAY 27, 2020
Localization strategy as an integral part of product development Through constant optimization, localization companies have found a reliable method of rolling out international product launches and continuously localizing them. Many companies try to fit in new languages without proper planning, which can be a costly misstep.
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Userpilot
MARCH 8, 2022
Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management.
Mind the Product
FEBRUARY 27, 2018
Technical Feasibility. I would advise that you don’t invest in digitization until the cost of handling processes manually is higher than the cost of developing a digitized solution. A Facebook referral can be used as an indicator of willingness to pay. As long as you handle things manually you can easily change course.
BrainStation Product Management
FEBRUARY 28, 2019
“What I wish somebody had told me when I started working as a Product Manager is: ‘Don’t be a hero,’” wrote Matt LeMay, Partner at Sudden Compass. Self-styled ‘visionary’ Product Managers are dangerous – which is why I advise against hiring PM candidates who fire off (Steve Jobs) quotes during job interviews.
Gainsight
AUGUST 6, 2021
How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Chances are they could be doing more.
Userpilot
JANUARY 18, 2022
Why are product release emails important for a successful product launch strategy? This article covers the why and how behind using emails during new product launch campaigns along with a curated list of new product release emails. Use a product adoption tool for that ( Check out Userpilot ).
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