ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

Sachin Rekhi

FEBRUARY 1, 2016

I wanted to share some of the best practices I learned along the way making my own transition from a product manager to a product leader. Shift your individual focus from design and execution to vision and strategy. Doing this right means a lot more than simply supporting your team.

Systems Review 141

Systems Review Feedback Software Weak Development Team Technical Review 141

Intercom, Inc.

SEPTEMBER 17, 2019

Product teams often found themselves resorting to one-off patterns to support a certain product launch here or there, using inconsistent guiding principles to make onboarding-related product decisions, and using a slightly different tone from our partners in Sales and Customer Engagement, who play key roles throughout a customer’s onboarding.

Onboarding KPIs 188

Onboarding KPIs Customer Experience Framework Product Research 188

ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.

Product launches 52

Product launches Roadmap Research Software Strategy 52

The Product Coalition

JUNE 24, 2020

Their skill set allows them to maintain oversight across the product and align everyone around a common goal. Their skill set allows them to maintain oversight across the product and align everyone around a common goal.

Research Software 148

Research Software Analytic Tools Product Research Product Management 148

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Analytic Tools 80

Analytic Tools Research Software Feedback Software User Testing 80

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

The Product Guy

OCTOBER 25, 2024

From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls. Through these insights, you’ll be better equipped to handle the pressures of managing up and leading your product toward success.

Strategy 60

Strategy Customer Feedback Research Software User Testing 60

Intercom, Inc.

MARCH 23, 2022

We’ve just wrapped up an incredible day of New at Intercom , our first global virtual launch event, where we discussed our vision for the future of customer engagement and unveiled some incredible new products. We shared our vision for the future of customer engagement. And yes, we’re sporting a refreshed look as well!

Customer Communications 220

Customer Communications Events Data Visualization Customer Experience 220

The Product Coalition

MARCH 19, 2021

What problems do they deal with and how does your product solve them? With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? Creating a brand guide is a great place to start.

Development 132

Development Product Research Research Software Technical Review 132

ProductPlan

MARCH 13, 2024

A product management platform is a tool that helps companies plan, develop, and launch products. A product management platform can give teams the ability to plan strategy, communicate in real-time, create roadmaps, manage resources, or share information with key stakeholders. Communicating in real-time.

Product Management 105

Product Management Product Manager Product Research Customer Experience 105

The Product HQ

JUNE 1, 2024

That’s why they also have to take in feedback and requests regarding the product strategy and product development process. Strategy Software product managers also have to work on the product strategy by bringing the product vision to light.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Product Management University

OCTOBER 23, 2023

If you’re interested in how a product portfolio management model can make your product management, product marketing, sales, customer on-boarding and customer success teams more effective in ways that are measurable, contact us and see how our training programs can elevate the performance of all customer-facing functions across the board.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.

Feedback Software 105

Feedback Software B2B Onboarding KPIs Customer Feedback 105

Product Innovation Educators

MAY 18, 2020

By the way, if you still want to benefit from the incredible strategies and tips the summit speakers shared, along with the exclusive materials my team created, click here for 24+ expert masterclasses from top-of-their-field experts. Summary of some concepts discussed for product managers. [1:38] Product leadership. *

User Testing 118

User Testing Research Software Feedback Software Reporting Tools 118

Sachin Rekhi

JUNE 7, 2016

The key to advancement along this dimension is both exhibiting that you’ve had such experiences across the product lifecycle and as you’ve encountered such new situations you’ve been able to tackle the various challenges that you are presented with ease and minimal required supervision. Leadership. Career Ladders.

Reporting Tools 144

Reporting Tools Research Software Technology Product Management 144

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. Product managers are some of the most organized people in the world.

Reporting Tools 98

Reporting Tools Customer Communications Research Software Marketing 98

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. You are a self-starter with the ability to work independently, articulate a vision, and execute it. You have experience leading product launches, from crafting messaging to managing the launch tactics. Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

ProductPlan

AUGUST 10, 2023

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

ProductPlan

NOVEMBER 15, 2022

The role of software vs. hardware product managers varies from other industry roles, though many similarities exist. PMs set the long-term vision and strategy for a company’s products and communicate this strategy to all relevant participants and stakeholders. The role of IoT product managers.

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Intercom, Inc.

DECEMBER 16, 2019

Just two years ago, only 29% of marketers reported ABM to be an effective strategy. Account-based marketing (ABM) is a targeting strategy where businesses market and sell to accounts – different people at one company – rather than to individual prospects at many different companies. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Product Management Unpacked

AUGUST 17, 2018

Provide direction to product development team and oversee progress. Build the strategic vision for your product. Monitor and report on product performance. Develop and manage the product road map. Document product requirements, user stories and artifacts to ? support product development.

User Testing 105

User Testing Product Research Research Software Reporting Tools 105

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Userpilot

NOVEMBER 19, 2022

They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Product launch phase.

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

The Product Coalition

DECEMBER 27, 2023

Let’s explore strategies for how we can tackle these challenges. In the product management discipline, cross-functional collaboration is more than a buzzword — it’s a critical strategy. It’s about valuing the collective output and transformative impact on the end product over individual resource metrics.

Analytic Tools 130

Analytic Tools Weak Development Team Reporting Tools Technical Review 130

Userpilot

AUGUST 29, 2023

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Champions a customer-centric approach.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Mind the Product

SEPTEMBER 20, 2017

Be stubborn on the vision, but flexible on the details.”. Building a product is a lot like a combat mission. It’s the questions we ask, and the meaning we explore, that will generate the insights most useful to strategy.”. —Dr That’s easy to say, but how do we do it, and what does it look like in practice? Jeff Bezos.

Agile 196

Agile Research Software Feedback Software Product Research 196

Mind the Product

JUNE 19, 2017

Practically all roadmaps will include a few things that fall outside the core product vision. However it’s a problem when those disruptions become more frequent or the product team loses control of the strategy. For better and worse, being opportunistic to win a big deal here and there is a part of life.

Weak Development Team 164

Weak Development Team Roadmap User Testing Customer Experience 164

Product Innovation Educators

JUNE 12, 2023

Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? We tap into all of that to write the vision document. [8:27]

User Testing 94

User Testing Customer Feedback Customer Experience Product Management 94

Mind the Product

OCTOBER 8, 2018

Bearing in mind the social taboos around menstruation in India in the late 1990s, Arunachalam’s work and products were met with intense resistance. However, his belief in his product vision drove him to solve a real problem experienced by thousands of women. Develop Customer Empathy With MVPs.

Product Research 159

Product Research User Testing Marketing Weak Development Team 159

Mind the Product

MAY 10, 2017

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it.

User Testing 194

User Testing Customer Feedback Data Visualization Feedback Software 194