Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). Get started today !

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

ProductBoard

NOVEMBER 17, 2023

With so much invested in transforming an innovative idea into a tangible offering, it’s not enough to build the product—you need consumers to buy it. A product launch strategy is a comprehensive plan designed to jumpstart, accelerate, and scale product adoption once something hits the market.

Product launches 105

Product launches Strategy User Testing Product Research 105

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches 90

Product launches Product Research Data Visualization Research Software 90

ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!

Product launches 98

Product launches Automotive Research Software Product Research 98

Mind the Product

APRIL 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. Read more » The post What B2B companies can learn from Duolingo’s growth strategy appeared first on Mind the Product. Here's what they learned.

B2B 189

B2B Strategy B2C Product launches 189

Product Innovation Educators

NOVEMBER 18, 2024

A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.

User Testing 81

User Testing Product Research Product launches Research Software 81

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 82

Product launches Product Research User Testing Research Software 82

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Onboarding KPIs 79

Onboarding KPIs Product launches Analytic Tools Feedback Software 79

Mind the Product

JULY 12, 2021

In this ProductTank Vienna talk, director of product management at Kununu, Johannes Mayer, illustrates the importance of having a company mission by explaining how things worked at Kununu in the past, the problems they faced, and how they solved them. Watch the video to see Johannes’ talk in full or read on for an overview [.]

Strategy 184

Strategy Product Management Product Manager Management 184

Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. Summary of some concepts discussed for product managers. [3:12] Your strategy has to be within the context of what your product is.

Product launches 94

Product launches Development Team Review Technical Review Customer Feedback 94

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 75

Product launches User Testing Product Research Feedback Software 75

Userpilot

AUGUST 19, 2024

Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a product launch strategy can help align your efforts in the right direction. The key is to monitor all the data and optimize your strategy at each step. Book a demo to see it in action.

Data Visualization 74

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 74

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

Product launches 77

Product launches User Testing Product Research Analytic Tools 77

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 69

Feedback Software Research Software Analytic Tools Product launches 69

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Everything we launched today is on our current pricing plans.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Mind the Product

MAY 29, 2023

Here Ksenia Khriptovich describes her experiences of launching the Nitro translation service on Product Hunt and offers some tips for those trying to do the same.

Strategy 159

Strategy Product launches Product Strategy 159

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. I then do various interviews with executives all the way to Product Management team members and surrounding functions. I review strategies and roadmaps. This is one of the biggest issues I see when helping Product Management organizations.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 85

Research Software Analytic Tools Product Marketing Product Research 85

Userpilot

JUNE 19, 2024

This guide will introduce you to the best resources available for product launch managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Research Software Data Visualization 52

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Lenny Rachitsky

AUGUST 11, 2024

To improve vision and strategy: Acknowledge your personality type: If you are low in openness, recognize that big, abstract ideas may be challenging for you. a successful product launch) and then break down the inputs and processes that lead to that outcome. Use this feedback to refine future meetings.

Analytic Tools 111

Analytic Tools Feedback Software Research Software User Testing 111

Userpilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product launch managers is essential for success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Looking into tools for product launch managers?

Product launches 52

Product launches User Testing Analytic Tools Feedback Software 52

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. A step-by-step process to build a viable market development strategy. Slack localized its product for international markets, boosting its global user base.

Research Software 78

Research Software Analytic Tools Feedback Software Data Visualization 78

Intercom, Inc.

JANUARY 11, 2022

On March 23rd at 8am PT/4pm GMT, be the first to learn about Intercom’s exciting new product releases, and hear from Intercom executives and other industry experts as they explore the latest trends and forecasts across the industry. What to expect . Where to register . Click here to register for New at Intercom – it’s free!

Events 209

Events Customer Communications Customer Feedback Product launches 209

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. If you want to know more, book a demo now !

Analytic Tools 83

Analytic Tools Feedback Software Research Software User Testing 83

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.

Feedback Software 121

Feedback Software B2B Onboarding KPIs Customer Feedback 121

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 88

Feedback Software Research Software User Testing Product Research 88

Gainsight

APRIL 26, 2022

After metric-based customer success strategies have been put in place, companies typically enjoy a meaningful increase in their net retention rate (NRR). As a new customer success team forms and grows, they often begin with a legacy tech stack that may or may not be optimal for supporting customer success strategies. And why not?

Reporting Tools 92

Reporting Tools Analytic Tools Enterprise Data Visualization 92

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Having a single product owner in place supports this: if no consensus can be achieved about what to do next, the product owner decides. (I Learn More.

User Testing 211

User Testing Customer Feedback Product Research Feedback Software 211

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Analytic Tools 77

Analytic Tools Research Software Feedback Software User Testing 77