Product Innovation Educators

NOVEMBER 18, 2024

A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.

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User Testing Product Research Product launches Research Software 81

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Post-launch is a crucial phase too.

Feedback Software 69

Feedback Software Research Software Analytic Tools Product launches 69

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Research Software 86

Research Software Feedback Software Analytic Tools Onboarding KPIs 86

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 82

Product launches Product Research User Testing Research Software 82

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS?

Onboarding KPIs 81

Onboarding KPIs Product launches Analytic Tools Feedback Software 81

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 85

Research Software Analytic Tools Product Marketing Product Research 85

Sachin Rekhi

JUNE 7, 2016

Since there isn’t a lot of discussion about this out there, I wanted to share what the career ladders look like for product managers at 8 top technology firms as well as some of the key dimensions upon which advancement in the profession occur. Dimensions of Advancement. Leadership. Career Ladders.

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Reporting Tools Research Software Technology Product Management 144

Intercom, Inc.

DECEMBER 18, 2019

In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy. Fiona Lee, Lead Editor. Interesting intersections.

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Research Software Reporting Tools User Testing Customer Experience 30

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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Feedback Software Research Software Product launches User Testing 80

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Onboarding KPIs 79

Onboarding KPIs Product launches Analytic Tools Feedback Software 79

ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. We’d love to hear it!

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Product launches Automotive Research Software Product Research 98

Intercom, Inc.

DECEMBER 16, 2019

Just two years ago, only 29% of marketers reported ABM to be an effective strategy. In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. You might share an overview of your company, dive into specific solutions, or send a case study.

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Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Analytic Tools 77

Analytic Tools Research Software Feedback Software User Testing 77

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Real-life SaaS examples of successful market development attempts. A step-by-step process to build a viable market development strategy.

Research Software 78

Research Software Analytic Tools Feedback Software Data Visualization 78

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

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Analytic Tools Research Software Feedback Software Data Visualization 52

ProductPlan

NOVEMBER 15, 2022

Regardless of whether you’re building products for software, hardware, or services, product managers of every stripe are considered the driver of a product’s strategic development and the single source of truth for questions, requests, and feedback related to their products. What is software product management?

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 88

Feedback Software Research Software User Testing Product Research 88

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

Customer Communications 71

Customer Communications Feedback Software Research Software Analytic Tools 71

Lenny Rachitsky

AUGUST 11, 2024

To improve vision and strategy: Acknowledge your personality type: If you are low in openness, recognize that big, abstract ideas may be challenging for you. a successful product launch) and then break down the inputs and processes that lead to that outcome. The brain has three main systems: safety, reward, and purpose.

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Analytic Tools Feedback Software Research Software User Testing 112

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Interviewer: Yes, I’m okay with them! What is it? That is all!!

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. Product managers are some of the most organized people in the world.

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Reporting Tools Customer Communications Research Software Marketing 98

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

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Product launches User Testing Product Research Analytic Tools 77

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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User Testing Product Research Market Research Research Software 104

The Product HQ

JUNE 1, 2024

In the case of someone like a Software product manager, this may prove challenging. After all, product managers have different duties and tasks depending on their organization and industry. That said, product managers have the same responsibilities. What does a Software Product Manager do?

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

The Product Coalition

JUNE 24, 2020

a PMM or Strategic PM is more likely to deal with users, and a Technical PM is more likely to deal with a solution architect or DevOps engineer), but it is extremely important for all. Any type of product manager needs to be able to put themselves in the shoes of the user as well as all of their stakeholders.

Research Software 148

Research Software Analytic Tools Product Research Product Management 148

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 87

Feedback Software Research Software User Testing Analytic Tools 87

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

Research Software 73

Research Software Strategy Customer Experience User Testing 73

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Better positioning can give you a stronger product launch. Analyze your competitors.

Research Software 89

Research Software Feedback Software Analytic Tools Positioning 89

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 75

Product launches User Testing Product Research Feedback Software 75

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

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Data Visualization Analytic Tools Feedback Software Research Software 84

Mind the Product

SEPTEMBER 20, 2017

Design Thinking is how we explore and solve problems; Lean is our framework for testing our beliefs and learning our way to the right outcomes; and Agile is how we adapt to changing conditions with software. A designer’s ability to make meaning, frame a problem, and explore potential solutions are key. This isn’t just about pivoting.

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Agile Research Software Feedback Software Product Research 196

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

Feedback Software 83

Feedback Software Research Software Analytic Tools Product Research 83

Intercom, Inc.

SEPTEMBER 2, 2021

Some product marketing managers focus on the pre-launch strategy, others on the go-to-market strategy and marketing campaigns for nearly finished products, At Intercom, however, our approach is what we call full-stack product marketing. Marketing and product marketing aren’t interchangeable.

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Product Marketing Marketing Research Software Customer Experience 211

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. How big should a product marketing team be in SaaS?

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Research Software Feedback Software Product Marketing Marketing 92

Userpilot

JUNE 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Research Software Data Visualization 52

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

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