Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. A lot of digital transformation companies usually need to start with Product Organizational design, getting alignment on the role of a Product Manager and what that means before they can look at Product Strategy and Product Operations.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

ProductPlan

APRIL 7, 2022

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

Product launches 59

Product launches Data Visualization User Testing Customer Experience 59

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Having a single product owner in place supports this: if no consensus can be achieved about what to do next, the product owner decides. (I Learn More.

User Testing 211

User Testing Customer Feedback Product Research Feedback Software 211

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Basics of Product Management

JULY 17, 2020

Choosing the right product strategy framework is very important for every product manager. Remember, choosing the right product strategy will go a long way in making sure that the entire product life cycle proceeds flawlessly. Product Strategy Frameworks. Each strategy has its pros and cons.

Framework 52

Framework Product Strategy Strategy Customer Satisfaction 52

Mind the Product

APRIL 10, 2020

Part of the role of a product manager is to discover and help build products that have a high market impact. But how many of us can say that we launched a product or service that created a step-change in our industry? Negative – where launches are so bad they get rolled back. These are very rare.

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Framework Weak Development Team Customer Experience User Testing 180

bpma ProductHub

JULY 22, 2019

by Davide Cis and Neil Baron – Do you remember that time when you thought you had it all figured it out, but your product launch still fell short of expectations and sales did not materialize? How your product failed, despite giving customers exactly what you thought they wanted? What about that time you launched…

Customer Experience 170

Customer Experience Product launches Product Strategy Strategy 170

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

User Testing 175

User Testing Data Visualization Product Management Product Manager 175

ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.

Product launches 52

Product launches Roadmap Research Software Strategy 52

Intercom, Inc.

SEPTEMBER 1, 2021

product marketing team. Involve PMM in the entire product process (or: it’s not all about launches). Product marketing is often thought of as the “ product launch ” department because that’s often our most visible function.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. Product managers are some of the most organized people in the world.

Reporting Tools 98

Reporting Tools Customer Communications Research Software Marketing 98

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.”

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Mind the Product

NOVEMBER 28, 2018

Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.” Over the past 10 years, I’ve encountered my fair share of delayed product launches. Speed to market has become a major competitive advantage for product companies. user personas ).

User Testing 132

User Testing Marketing Product Research Customer Experience 132

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

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Product Research User Testing Customer Feedback Research Software 82

Intercom, Inc.

DECEMBER 18, 2019

In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy.

Research Software 30

Research Software Reporting Tools User Testing Customer Experience 30

Product Management University

OCTOBER 23, 2023

If you’re interested in how a product portfolio management model can make your product management, product marketing, sales, customer on-boarding and customer success teams more effective in ways that are measurable, contact us and see how our training programs can elevate the performance of all customer-facing functions across the board.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

ProductPlan

MARCH 13, 2024

ProductPlan provides strategy, discovery, roadmaps, and launches features while offering various ways to collaborate in real-time. Strategy A product strategy is a high-level plan describing what a business hopes to accomplish with its product and how it plans to do so.

Product Management 105

Product Management Product Manager Product Research Customer Experience 105

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

The Product HQ

JUNE 1, 2024

That’s why they also have to take in feedback and requests regarding the product strategy and product development process. Strategy Software product managers also have to work on the product strategy by bringing the product vision to light.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Userpilot

DECEMBER 8, 2022

Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. A GTM strategy is a key component of a successful product launch and reduces the chances of its failure. A successful pricing strategy drives revenue while ensuring users get good value for their money.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

ProductPlan

APRIL 14, 2022

The ProductPlan Confluence integration: make it easy for your stakeholders to stay up-to-date on your product strategy. The ProductPlan Confluence integration is an example of how our integrations can help you keep stakeholders across your company better informed about your product strategy and progress.

Analytic Tools 98

Analytic Tools Data Visualization Embedded Analytics Roadmap 98

Product Management Unpacked

AUGUST 17, 2018

support product development. Ensure that product specifications are met, and delivered on time and on budget. Develop product-launch plans. In fact, a recent Pendo study revealed that 60 percent of product leaders actually come from a business background. Develop pricing models and facilitate pricing decisions.

User Testing 105

User Testing Product Research Research Software Reporting Tools 105

Generation Focus

MAY 1, 2018

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. Then consider the following.

User Testing 69

User Testing Product Research Customer Experience Market Research 69

ProductPlan

NOVEMBER 15, 2022

All product managers are tasked with setting their products’ long-term vision and strategy. They communicate this strategy to stakeholders, listen to and understand customers, align with business goals, and execute a successful product launch. What do product roadmaps do for product management?

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

ProductPlan

AUGUST 10, 2023

Connect Product Strategy to Execution in ProductPlan > Stakeholder alignment Stakeholders must buy into this strategy to push incremental value while working on more extensive initiatives. And the audience for these roadmaps gets consistent output across the product portfolio.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

AUGUST 29, 2023

Even though both roles are responsible for ensuring that a product is successful, they do so in different ways. Product management is concentrated on creating value for users and managing the overall product strategy across the entire lifecycle. The product strategy should be based on the product vision.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

ProductPlan

SEPTEMBER 22, 2022

As a product marketer, I’ve run a good number of launches throughout my career. Product launches. Feature launches. Regardless of size and scope, launches always turn out better when you involve the product team. What are the benefits of having your launch plan in the same tool as your roadmap?

Research Software 52

Research Software Roadmap Product launches User Testing 52

Product Innovation Educators

SEPTEMBER 2, 2024

Pricing Strategies for New Products: Beyond Cost-Based Approaches Pricing is a critical part of product strategy, and market research plays a vital role in determining the right price. Are there opportunities to make it more of an ongoing, iterative process Think about a recent product launch or feature development.

User Testing 103

User Testing Product Research Market Research Research Software 103

Gainsight

OCTOBER 25, 2021

This valuable information can fuel enhancements to your product and lay the groundwork for your most successful feature or product launches in the future. The secret to building product feedback loops that drive growth is gathering the right data and using that info to carve out a better user experience.

Product Research 98

Product Research Feedback Loop Customer Feedback User Testing 98

UX Planet

MARCH 17, 2024

Scalability: with AI video generation, you can easily scale content production, creating a high volume of videos in a shorter amount of time. It is especially beneficial for marketing campaigns, product launches, and social media content. It allows you to optimize production strategies.

Data Visualization 97

Data Visualization Analytic Tools Artificial Inteligence Generative AI 97

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 90

Product Research User Testing Onboarding KPIs Research Software 90

Generation Focus

MAY 1, 2018

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. Then consider the following.

User Testing 62

User Testing Product Research Customer Experience Market Research 62

Amplitude

DECEMBER 11, 2018

To influence product direction, engineers need to directly interact with customers. From a product strategy perspective, if you want to influence the product and make your voice heard, you really need to have an understanding of how your customers are talking about a particular problem. best product possible.

Engineering 111

Engineering Onboarding KPIs User Testing Product Research 111