BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

Weak Development Team 105

Weak Development Team Product Research Development Transportation 105

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Book a demo with our team to learn more.

Feedback Software 76

Feedback Software Research Software Analytic Tools Product launches 76

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. What is a product marketing framework?

Feedback Software 91

Feedback Software Research Software Analytic Tools Product Research 91

BrainMates

NOVEMBER 3, 2022

In Product Development. Product development can be a difficult process to get right. Not all products are created equal, and an alarmingly high number of products produced will fail. In fact, around 40% of the products launched by organisations fail to meet their intended objectives.

Weak Development Team 52

Weak Development Team Product Research Development User Testing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 90

Onboarding KPIs Analytic Tools Research Software Product Marketing 90

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Userpilot

APRIL 29, 2021

The myth of the ‘killer feature’ and believing that all your product problems can be fixed with more features (or the ‘one big thing’) leads to the so-called ‘Build Trap’. The Build Trap leads to spending more and more of your development resources on building and maintaining new features, rather than improving UX and feature adoption.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Userpilot

SEPTEMBER 25, 2023

Concept testing takes place before the development phase to assess how well the idea could satisfy user needs , while usability testing focuses on how easy the product is to use and navigate and happens during the development stage. Concept testing should be an integral part of product development for a number of reasons.

User Testing 86

User Testing Product Research Feedback Software Analytic Tools 86

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

The Product HQ

JUNE 1, 2024

The product management world relies on teams of product people who work in unison toward a central goal. For that reason, each person on the team needs to know exactly what they have to do and how. In the case of someone like a Software product manager, this may prove challenging.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure.

User Testing 110

User Testing Product Research Product Marketing Testing 110

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

PMLesson's Ace the PM Interview

MAY 19, 2020

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google.

Product Marketing 52

Product Marketing Marketing Weak Development Team Customer Feedback 52

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Poor prioritization and external pressure are also common causes. Book the demo!

Feedback Software 87

Feedback Software Analytic Tools Research Software User Testing 87

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 95

Research Software Feedback Software Analytic Tools Positioning 95

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

Feedback Software 83

Feedback Software User Testing Product Research Strategy 83

ProductPlan

MARCH 5, 2021

For a product professional guiding the work of a team, strategic alignment should be the holy grail. Including making sure that everyone involved has a shared understanding of the big goals for the product. Second, all teams agree on a definition of success. Successful product development requires many teams.

Weak Development Team 97

Weak Development Team Data Visualization Product Management Product Manager 97

Ronke PM

JULY 16, 2024

They provide insights that guide our user experience design teams, helping us to understand our customers' stories and their lives beyond our products. Product and Research Partnership Our user experience research (UXR) partners can help us solidify the four key aspects: who, when, where, and why.

User Testing 52

User Testing Product Research Research Software Customer Feedback 52

Userpilot

OCTOBER 19, 2024

Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Instead, it involves several key aspects, including: Product functionality : The software solves the problems it was designed to solve. Bad experiences can, thus, cause irreparable damage to your brand.

Customer Satisfaction 85

Customer Satisfaction Customer Experience User Testing Feedback Software 85

Userpilot

OCTOBER 25, 2022

Goals are important aspects of the product strategy. They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. What is strategic product management? Activities for strategic product managers.

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

Userpilot

AUGUST 30, 2024

Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Collaborating with other teams : Working closely with sales, customer success, and product teams to ensure a seamless onboarding experience and drive product adoption. Book a demo to see it in action!

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Feedback Software Customer Feedback 52

Userpilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes.

Research Software 93

Research Software Feedback Software Analytic Tools Onboarding KPIs 93

The Product HQ

JUNE 1, 2024

Top 10 AI Product Manager Skills Let’s dive right into those skills that you’ll need. Technical Skills As an AI product manager, not having a strong command of the technical aspects of product development is out of the question. All product managers need to have a deep understanding of the products they’re managing.

Artificial Inteligence 98

Artificial Inteligence Analytic Tools Research Software Feedback Software 98

Pragmatic Marketing

JUNE 12, 2018

Positioning documents will define your product category, the problems it solves and the personas it serves. Whenever I work with a new team, I always begin with roles and responsibilities. So how does this model impact product positioning ? In general, marketing owns messaging while the product leader owns positioning.

Positioning 70

Positioning Weak Development Team Document Messaging 70

ProductPlan

MARCH 5, 2021

For a product professional guiding the work of a team, strategic alignment should be the holy grail. Including making sure that everyone involved has a shared understanding of the big goals for the product. Second, all teams agree on a definition of success. Successful product development requires many teams.

Weak Development Team 52

Weak Development Team Data Visualization Product Management Product Manager 52

PMLesson's Ace the PM Interview

MARCH 3, 2022

The product management career path can be incredibly fulfilling as you build and work on products used by millions of users around the world. The success of a product, or even an entire company, rests on the product team. Building impactful products is exciting! Are you cut out for product management?

Weak Development Team 52

Weak Development Team Technical Review Data Visualization Product Management 52

Userpilot

MAY 5, 2022

Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product management process is a set of steps taking the project from the initial concept to the final product. The product development process is one aspect of the product management process.

Product Research 90

Product Research User Testing Research Software Feedback Software 90

Userpilot

JUNE 18, 2024

Presentation of report findings to stakeholders : Based on the data obtained from the research and analysis, the product analyst presents their report to company stakeholders. Monitoring the product market performance and proposing necessary changes. Looking into tools for product analysts?

Data Visualization 52

Data Visualization Analytic Tools Product Research Research Software 52

ProductPlan

AUGUST 10, 2023

Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

OCTOBER 27, 2022

Iterative testing should happen at every stage of product design. Once you start developing a feature, you should also test it regularly. Iterative testing allows product managers to find and fix problems early on before they become more difficult to rectify. Why is conducting iterative testing vital for product managers?

User Testing 96

User Testing Product Research Feedback Software Testing 96

Userpilot

JUNE 17, 2024

Senior product analyst : A senior product analyst develops actionable insights and strategies based on the research and analysis results. Lead Product Analyst : A lead product manager leads the product analysis efforts and monitors the research, analysis, reporting , and strategy development.

Data Visualization 52

Data Visualization Product Research Reporting Tools Research Software 52