Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Conclusion.

Research Software 94

Research Software Feedback Software Product Marketing Marketing 94

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches 94

Product launches Product Research Data Visualization Research Software 94

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Research Software 89

Research Software Feedback Software Analytic Tools Onboarding KPIs 89

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS?

Onboarding KPIs 85

Onboarding KPIs Product launches Analytic Tools Feedback Software 85

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Post-launch is a crucial phase too.

Feedback Software 71

Feedback Software Research Software Analytic Tools Product launches 71

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). There are over 9 million mobile apps. There are a billion websites.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 83

Research Software Analytic Tools Feedback Software Data Visualization 83

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. The light bulb finally went on! Not so much in other verticals.

Positioning 147

Positioning Research Software Healthcare Demo 147

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 85

Product launches Product Research User Testing Research Software 85

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

The Product Coalition

JUNE 24, 2020

a PMM or Strategic PM is more likely to deal with users, and a Technical PM is more likely to deal with a solution architect or DevOps engineer), but it is extremely important for all. Any type of product manager needs to be able to put themselves in the shoes of the user as well as all of their stakeholders.

Research Software 148

Research Software Analytic Tools Product Research Product Management 148

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Advertising.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

Product launches 80

Product launches User Testing Product Research Analytic Tools 80

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

JULY 15, 2019

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer.

Analytic Tools 74

Analytic Tools Feedback Software Research Software Marketing 74

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 84

Feedback Software Research Software Product Research User Testing 84

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Data Visualization 76

Data Visualization Analytic Tools Feedback Software Reporting Tools 76

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 78

Product launches User Testing Product Research Feedback Software 78

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 91

Research Software Feedback Software Analytic Tools Positioning 91

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. What challenges does Launch Management solve?

Reporting Tools 98

Reporting Tools Customer Communications Research Software Marketing 98

ProductPlan

APRIL 9, 2020

Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus. What is Qualitative Research? This form of user research fills in the gaps that hard data can’t. Let’s take a look at what product managers need qualitative data for and how to do it right!

Product Research 105

Product Research User Testing Research Software Data Visualization 105

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Product announcements best practices to keep in mind: Segmentation.

Research Software 88

Research Software Onboarding KPIs Product Research User Testing 88

The Product HQ

JUNE 1, 2024

In the case of someone like a Software product manager, this may prove challenging. After all, product managers have different duties and tasks depending on their organization and industry. That said, product managers have the same responsibilities. What does a Software Product Manager do?

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 103

User Testing Product Research Market Research Research Software 103

Userpilot

JUNE 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Research Software Data Visualization 52

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started!

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

ProductPlan

OCTOBER 6, 2022

Now, after a decade of managing products and advising, I find it exciting. These days I look forward to starting research and discovery with nothing but a hypothesis. Throughout my experience, I’ve used many frameworks and tools to support the research and discovery process.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Data Visualization 81