This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A productmanager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how productmanagers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.
A couple of weeks ago, I was attending a public ProductManagement event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. While amazing, I quickly categorized it into the “another really cool tool, way to go world!” In short, Tagbox.io
Why market research is productmanagers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of productmanagement and innovation, market research is like a compass.
Despite being well-intended, this can hurt morale and further hamper productivity. The 60-30-10 Rule Research by the late Harvard professor J. Which tools and environment does the team require? As its name indicates, the team is now productive and does a great job at working towards its goals. [7] Who is the team coach?
How productmanagers can discover customer needs and build the right product. I’m often asked by productmanagers on their journey to product master what books they should read. How to think like a productmanager, . Ken has over 20 years of experience in technologyproductmanagement.
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their ProductManagement organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of ProductManagement.
However, productmanagers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.
Lessons Learned from launching The Everyday Innovator Virtual Summit. After hosting the 2020 virtual summit for productmanagers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc.
There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a productlaunch plan. If you get your productlaunch plan wrong, all the hard work and effort of building your product might be for nothing. Post-launch is a crucial phase too.
What does a successful SaaSproductlaunch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaSproductlaunch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.
But the world of productmanagement often lacks structure. Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. As productmanagers, these issues come to you ad-hoc.
What are the best practices for new product announcements? What tools and channels can a productmanager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.
What do you need to successfully navigate the different productlaunch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A productlaunch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
Slides: ProductManagement Career Ladders. One of the areas I often mentor productmanagers on are the career paths available to them within the profession. Product organizations tend to be a small proportion of technology firm’s overall R&D teams, with ratios of up to 1 productmanager to 10 engineers as common.
Tools for planning and executing product projects Today we are talking about the skills productmanagers need to grow their careers. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. At what cadence do you do that?
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?
Productmanagement is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Productmanagement describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.
Emely Übler has been working in productmanagement for six years and as a productmanager for Koenig & Bauer Coding in Germany for the last 10 months. In my role I focus on our new Print & Apply series where I work with a cobot, designed for super flexible product labelling. My Career Experience.
What does the productlaunchmanager do? Does your organization really need such a role if you already have a productmanager ? The productlaunchmanager coordinates the work of cross-functional teams and supports the productmanager during productlaunches.
There is one key tool used by successful customer-centric businesses that most productmanagers disregard. Of course, some customers might not be satisfied by the products offered on the traditional menu or catalog so productmanagers need to cater to these customers by offering a secret product menu.
What is each flavour of productmanager responsible for? In my previous post, I introduced the four different flavours of productmanager, depicted by the PM quadrants matrix. What are the four flavours of productmanager? It’s a non-negotiable for me, that a productmanager must have emotional intelligence.
Do you want to track productlaunch success with relevant KPIs and metrics but don’t know where to start? Productlaunch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a productlaunch? What are the phases of a productlaunch?
Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?
As a result, the best productmanagers thrive on their ability to move quickly, minimizing time to market for feature releases. instead, carefully chosen tools and processes help PMs and their teams gain efficiency. But no one can achieve such compressed time cycles just by working harder?—?instead,
In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! It takes a while to reach that fit to the point that you can optimize business and product strategy independently!
Productlaunch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launchedproducts fail. What is a productlaunch in SaaS?
Do you even need a productlaunch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for productmanagers on how to pull off a successful productlaunch. How exactly?
“I’m actually a pretty avid DIY-er,” confides Pranita Ramakrishnan, MS of ProductManagement, Carnegie Mellon University, Class of 2019. “I When Home Depot came to the Carnegie Mellon campus to interview ProductManagement intern candidates, Pranita’s interest was piqued. Internship Opportunities Come Knocking.
Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaSproduct marketing strategy, this is the article to read. Both are vital for SaaS success.
The productmanagement world relies on teams of product people who work in unison toward a central goal. In the case of someone like a Softwareproductmanager, this may prove challenging. After all, productmanagers have different duties and tasks depending on their organization and industry.
After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. How to identify an overengineered solution? But worry not!
Discover the smorgasbord of tools for productmanagers and innovators. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Summary of some concepts discussed for productmanagers. [4:07]
How productmanagers combine process and metrics to achieve a successful productlaunch. Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, productmanagers are directly involved, but not always, and that is a waste. Innovation Quote.
Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in productmanagement training with 20 campuses worldwide and a live online campus.
Every new productlaunch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaSproducts, your productlaunch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a productlaunch.
In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, productmanagers can spot patterns at multiple points in the customer lifecycle.
Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between productmanagers and product marketing managers – leading to inefficient workflows and potential product failures. Productmanagers focus on building the right product.
His fourth startup NumberFour is one of the most curiously awaited productlaunches in 2017. In his talk he will also share what it takes to approach such a complex product as a broad platform, why he made the development of dedicated tooling a priority for NumberFour and how he plans to grow adoption of NumberFour.
How do productmanagement and marketing teams work together to build successful products? TL;DR Productmanagers define the overall product direction and oversee the entire product lifecycle. Product marketing, on the other hand, promotes the product to the outside world.
What is product success? What can productmanagers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaSproducts satisfy user needs and realize organizational business goals. What is product success in SaaS?
If you’re wondering what strategic productmanagement is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic productmanagers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!
Lessons from a ProductLaunch: Rivian. Ask any productmanager, and they will tell you that productlaunches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world.
If your answer is never, your team is definitely missing out on a productivity catalyst. Survey automation allows you to conduct in-depth market research with the speed and accuracy that manual surveying fails to offer. You can also use your survey automation tools to push upgrades for free users. Let’s jump right in!
Regardless of whether you’re building products for software, hardware, or services, productmanagers of every stripe are considered the driver of a product’s strategic development and the single source of truth for questions, requests, and feedback related to their products.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content