Product launches Related Topics 
bpma ProductHub
NOVEMBER 11, 2019
by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. According to research from Robert G Cooper only 1 in 7 product launches succeed. Since the…
Intercom, Inc.
JULY 22, 2019
When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why
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Product Management University
OCTOBER 19, 2023
The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?
Mind the Product
DECEMBER 11, 2024
In the high-stakes world of software products, few moments are as pivotal as the product launch. A successful launch can catapult a product to market dominance, while a fumbled one can doom even the most promising innovations to obscurity.
Speaker: Shalini Dinesh
Effective cross-functional collaboration and communication heavily influence product launch success. Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022).
Mind the Product
NOVEMBER 16, 2023
In this guest post, Jaskaran Sachdeva, Product Manager at Carwow, discusses why I believe a data-driven approach is the most effective for product teams, unlike other, more knowledge and instinct-based approaches. Read more » The post An approach to a data-driven product launch appeared first on Mind the Product.
Mind the Product
JULY 25, 2023
The decision to launch a product is a significant one, filled with countless considerations and many moving parts. This guide aims to provide everything you need to know about product launch. Read more » The post Embarking on the journey of a product launch appeared first on Mind the Product.
Speaker: Piyanka Jain, President and CEO, Aryng
When you launch a new feature (or an entirely new product), there are many questions that you'll need to answer. And of course, was the launch successful? Join Piyanka Jain, President and CEO of Aryng, as she explains why - and how - you should use data and analytics to define and track a successful launch.
Speaker: David Bard, Principal at VP Product Coaching
Takeaways: Uncover and navigate through common pitfalls that are plaguing product teams today. Explore proven solutions, laying the groundwork for triumphant product launches. 📅 May 2, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use Product Management Today’s webinars to earn professional development hours!
Speaker: Bob Webber, VP Product Flow Optimization, Construx
Despite the importance of new product development, more than half of all product launches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Innovation advice will not work if your company's culture does not encourage it.
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