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The Product Strategy Cycle

Roman Pichler

I view the roadmap as a product plan that describes how you intend to implement the strategy and which specific benefits or outcomes the product should provide over the next, say, 12 months, based on the needs and business goals stated in the product strategy. I call these outcomes product goals.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

You can avoid these drawbacks by using a different roadmap type: a goal-oriented or outcome-based product roadmap. As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt.

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My Product Strategy Model

Roman Pichler

The roadmap in figure 1 describes how the product strategy will be implemented in the next six to twelve months; it communicates the specific benefits the product will achieve; and it aligns and guides the stakeholders and development teams. You can simply copy the next product goal into the backlog together with its features.

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Making Effective Product Decisions: Tips for Deciding with Stakeholders and Dev Teams

Roman Pichler

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. The former means that there is no product goal that guides the decision if an item should be added to the product backlog or not.

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Succeeding with Product Portfolio Roadmaps

Roman Pichler

To put it differently, meeting the product goals must help achieve the portfolio objectives. As a consequence, a product roadmap is no longer exclusively directed by the corresponding product strategy. A question I often get asked in my workshops is, How detailed should a portfolio roadmap be?

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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

And finally, Tali was so convinced of the power of opportunity solution trees that she started leading workshops at product events to teach others how to use this tool. We were so inspired by Tali’s enthusiasm that we just had to share her story here on the Product Talk blog. It was a great experience,” says Tali.