Product Goals Vision Workshop 
Roman Pichler
AUGUST 17, 2021
What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.
Roman Pichler
SEPTEMBER 13, 2022
There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog?
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Roman Pichler
AUGUST 17, 2021
What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.
Roman Pichler
NOVEMBER 3, 2020
I view the roadmap as a product plan that describes how you intend to implement the strategy and which specific benefits or outcomes the product should provide over the next, say, 12 months, based on the needs and business goals stated in the product strategy. I call these outcomes product goals.
Roman Pichler
SEPTEMBER 11, 2023
Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals.
Roman Pichler
APRIL 13, 2021
Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs. But it is not enough.
Roman Pichler
JUNE 10, 2024
This means that nobody involved in the goal-setting process has any meaningful objections against the goal. A great way to engage the individuals is to invite them to a collaborative workshop, which may take place onsite or online. [4] A handy template to capture the strategy is my Product Vision Board.
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