Userpilot

AUGUST 18, 2024

Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need. Always prioritize features that directly impact customer satisfaction.

Data Visualization 85

Data Visualization Strategy User Testing Product Research 85

Userpilot

SEPTEMBER 30, 2024

Try Userpilot and Take Your Messaging Strategies to the Next Level Get a Demo 14 Day Trial No Credit Card Required Identify your target audience and their pain points and needs Developing messaging strategies starts with taking some time to understand your audience’s wants, needs , and pain points.

Messaging 92

Messaging Research Software Analytic Tools User Testing 92

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). What is customer activation?

Customer Experience 78

Customer Experience Analytic Tools User Testing Customer Feedback 78

Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

User Testing 75

User Testing Customer Feedback Feedback Software Product Research 75

Userpilot

APRIL 27, 2023

Customer feedback is like a window into your customers’ minds. It allows you to understand their pain points, needs, and desires so that you can build better products that satisfy genuine market demands. TL;DR Customer feedback is the data you get from your users about your product and their experience.

Feedback Software 64

Feedback Software User Testing Customer Feedback Analytic Tools 64

Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? User engagement takes all the best parts of existing funnels and applies relevant modern realities to them for better effect. An engagement funnel is customer-focused. What is user engagement?

Analytic Tools 81

Analytic Tools Feedback Software Customer Experience User Testing 81

ProductPlan

JULY 16, 2021

The art of product leader communication relies on the concept of responsibility without authority. Product managers who follow this concept understand the responsibility to influence others to achieve the organization’s product goals. As product managers, we have the power to task others with responsibilities.

Reporting Tools 122

Reporting Tools Onboarding KPIs Research Software User Friction 122

Userpilot

AUGUST 8, 2024

TL;DR A product strategy is a high-level outline that shapes the development and management of a product. A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives.

Analytic Tools 88

Analytic Tools Feedback Software Research Software Product Strategy 88

Userpilot

OCTOBER 4, 2022

We’ll start by exploring what customer activation is and why it matters, cover the difference between a customer activation strategy and brand activation, set out how to craft a customer activation strategy of your own, and discuss the best tools for the job. Why is customer activation important?

User Testing 75

User Testing Customer Experience Customer Feedback Data Visualization 75

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Without it, product teams become feature teams focused on outputs and not outcomes. Note: This post was written before the Covid19 lockdown.

Product Strategy 116

Product Strategy Strategy Feedback Software Customer Experience 116

Userpilot

JULY 10, 2024

Create product-led content like blog posts and eBooks to solve customer pain points and increase reach with SEO optimization. Create a referral program with incentives to boost customer acquisition and reward loyal users through word-of-mouth. SMART goal-setting framework.

Analytic Tools 84

Analytic Tools Feedback Software Research Software User Testing 84

Userpilot

AUGUST 14, 2024

At its very core, product-led design is all about creating a seamless customer experience that enables users to unlock value with your product quickly. The idea is that once users truly see your product’s benefits, they naturally want to upgrade to the paid plan. What is product-led design?

User Testing 88

User Testing Product Research Customer Experience Feedback Software 88

Userpilot

JUNE 20, 2023

Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Some questions to answer include: What is the product?

User Testing 76

User Testing Product Research Feedback Software Customer Feedback 76

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

The Product Coalition

JANUARY 24, 2021

Goals Beyond background context, you’ll almost always want to provide clarity on the goals of the feature being built?—?for for the user, for your business, and/or both. A good product goal, like any other, should be specific & well-defined, measurable, achievable/realistic, and timeboxed for success.

Onboarding KPIs 128

Onboarding KPIs User Testing Customer Experience Feedback Software 128

Userpilot

SEPTEMBER 10, 2024

TL;DR Digital adoption : Ensure users extract full value from your product features by measuring active users, feature usage, and product stickiness. Customer onboarding : Enhance the onboarding process using personalized experiences, checklists , and in-app guidance. Tracking product adoption with Userpilot.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

The Product Coalition

FEBRUARY 11, 2023

The six steps towards finding PMF are: Line up your product goals first. Come up with product hypotheses. Prioritise the product hypotheses. Get feedback from at least five customers, but many as possible. Make small bets with minimum viable products (MVP). Steps in figuring out your target customer.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

FEBRUARY 17, 2023

What product discovery techniques can product managers use to build products that deliver value for their customers? Product analytics and session recordings enable you to analyze user behavior in the product and find areas where they encounter barriers or unnecessary friction.

Product Research 84

Product Research User Testing Data Visualization Feedback Software 84

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. Start with mapping the customer journey. What is a SaaS onboarding funnel?

Analytic Tools 82

Analytic Tools Onboarding KPIs Research Software Feedback Software 82

Userpilot

SEPTEMBER 18, 2024

With the AARRR framework, product managers and marketers can develop a deeper understanding of the customer journey. It allows you to track and measure your progress at each stage, from customer acquisition to customer retention, with the help of the right metrics. Join Product Drive. Save your spot today.

Onboarding KPIs 83

Onboarding KPIs Framework Data Visualization Analytic Tools 83

Product Management University

FEBRUARY 25, 2020

Portfolio product management is a customer outcome approach to product management and product marketing that eliminates silos and competing priorities and fosters collaboration across product teams. In a traditional product management model, everything starts with a product.

Marketing 130

Marketing Product Manager Product Management Reporting Tools 130

Userpilot

NOVEMBER 8, 2022

Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it. It defines how the brand will keep up with changing times to attract new customers and drive customer retention.

Feedback Software 77

Feedback Software User Testing Product Research Strategy 77

Userpilot

NOVEMBER 16, 2022

That means picking the right time to upsell (figuring out how to create the opportunity for users to adopt a critical new feature). Advocacy : The ultimate conclusion of any good user adoption strategy is to turn your customers into advocates. You can’t just throw a user adoption strategy together and expect it to work.

Feedback Software 87

Feedback Software Analytic Tools Customer Experience User Testing 87

Userpilot

OCTOBER 26, 2022

An impact map is a visual representation of the connections between the goals you want to achieve, the customers, and solutions. While impact mapping focuses on the interdependencies between the three, a customer journey map is a step-by-step breakdown of the actions your customers need to complete to experience value.

Onboarding KPIs 86

Onboarding KPIs Customer Experience Product Research User Testing 86

Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Segment analysis focuses on common qualities shared by similar users.

Analytic Tools 91

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 91

Gainsight

JUNE 28, 2021

A key part of this strategy is to build and use customer health scores, a functionality Gainsight created in its own customer success platform for all its customers. While scoring based on product adoption is used by many companies, that alone is not enough to get a holistic health of your customers.

User Testing 59

User Testing Customer Experience Customer Feedback Onboarding KPIs 59

Modus Create

SEPTEMBER 20, 2021

User personas highlight gaps or assumptions in our understanding of customers, revealing insights relevant to all business departments. Organizing workshops to involve stakeholders in persona creation has two major benefits: Holistic understanding – Usually, each team tries to understand customers from their lens.

Customer Feedback 75

Customer Feedback Customer Experience User Testing Data Visualization 75

Userpilot

DECEMBER 6, 2022

Take both positive and negative feedback seriously; they are equally important to building fantastic customer experiences. UX research insights are important to the product design process because they help to: Create a customer-focused product. Find friction points and act on them. What are user insights?

Data Visualization 85

Data Visualization Customer Feedback User Testing Feedback Software 85

The Product Coalition

MAY 19, 2020

This is because you can compare current processes to future productivity goals. Are they addressing your pain points adequately? A good way to start with step two is to look at your mission statement, your strategic goals, and your improvement objectives. What have you already outlined as your future goals?

Reporting Tools 78

Reporting Tools Feedback Software Software Review Systems Review 78

Userpilot

JUNE 17, 2024

A software product owner defines and communicates a clear product aligned with the company’s strategic goals and market trends while striving to understand the customer’s pain points, industry demands, and competitive landscape to create a clear product success path.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Userpilot

JULY 13, 2023

The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts. Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship.

Onboarding KPIs 80

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 80

Userpilot

JULY 15, 2022

Tracking and keeping an eye on micro-conversions are important because they help you: Get insights on user behavior : Not all customers use your product for the same reasons. Micro-conversions help you understand user behavior and activities. For any SaaS product, tracking macro conversion is important.

Customer Experience 90

Customer Experience Customer Feedback Data Visualization User Testing 90

Userpilot

OCTOBER 11, 2022

Product vision is the long-term objective for the product and serves as the North Star for the product team. A product vision statement describes the product vision to the internal and external stakeholders and customers. Product vision and company vision overlap in single-product organizations.

Vision 92

Vision Analytic Tools Data Visualization Reporting Tools 92

Userpilot

AUGUST 13, 2023

TL;DR A feature prioritization matrix helps product teams decide which features to develop next, focusing on high-impact features and resource optimization. A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions.

Data Visualization 80

Data Visualization User Testing Customer Experience Customer Feedback 80

Userpilot

FEBRUARY 9, 2023

Use user behavior and product usage data to choose your optimization goals. Apart from product goals , ensure that your optimizations also drive business goals. Use user segmentation to choose the right participants for your experiments and in-app messages to reach out to them.

Product Research 76

Product Research User Testing Feedback Software Analytic Tools 76

Userpilot

NOVEMBER 20, 2023

However, the scoring and weighting are still subject to bias, and the process doesn’t always reflect customer needs. Here are a few important reasons to consider it: Nuanced prioritization – weighting the criteria enables teams to make more nuanced decisions that truly reflect their product goals and organizational cultures.

Product Research 83

Product Research User Testing Customer Experience Research Software 83

Userpilot

MAY 23, 2024

TL;DR Tracking product adoption and retention rates helps you understand how users engage with the product and identify potential roadblocks in the customer journey. The two metrics are closely linked to product growth. Product adoption rate. Product stickiness. User engagement rate.

Data Visualization 90

Data Visualization Onboarding KPIs Customer Experience Analytic Tools 90