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You can define the events that are important to your business or productgoals, and they are imported into Mixpanel for you to slice and dice how you please. He’s also given technical interviews to 1,400 software engineers who have gone on to accept roles at Apple, Dropbox, Yelp, and other major Bay Area firms.
The point is that some of these might be catchable by non-technical team members whose job it is to analyze the data, but a lot of cases could only ever be noticed by someone who understands how the implementation actually works on a technical level: an engineer like yourself. Keep the product folks technically up-to-date.
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