Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

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Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. How can you capture the right user stories , for instance, if you are unsure who the users are and why they want to use the product?

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Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

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Reporting Tools User Testing Customer Experience Product Research 362

Roman Pichler

SEPTEMBER 2, 2020

If it is not clear who the users are and why they would want to interact with the product, it will be hard to decide which items should be in the product backlog and how important they are. Additionally, you should be confident that your strategy is correct, and you should have data to support your view.

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Roman Pichler

APRIL 13, 2021

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs.

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Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. You need the stakeholders’ active contribution to progress the product and reach the product goals. Invite the individuals to product strategy review meetings and sprint reviews.

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Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision.

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Product Strategy Strategy Feedback Software Customer Experience 167

Alchemer Mobile

NOVEMBER 13, 2018

Prioritizing effectively can make or break a product’s success, and it’s easy to get distracted by shiny objects—a prime environment for forgetting about the ultimate product goal. Create the vision for your product—and for your company. The same is true for an effective product leader.

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Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. If this data is actioned, bad product decisions will be made. Then ask yourself how you can tell that these goals have been met. 3 Stakeholder or Big Boss Dictates KPIs.

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Roman Pichler

JUNE 10, 2024

You can learn more about using the GO Product Roadmap by watching this YouTube video. But before you build your outcome-based roadmap, ensure that a valid product strategy exists. A handy template to capture the strategy is my Product Vision Board.

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Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision development takes a few iterations.

Vision 111

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Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

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Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more. Book a demo to learn more.

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Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Guy

SEPTEMBER 10, 2024

In our latest TPG Live session, we explored two of the most critical topics for product managers: Stakeholder Management and Personal Branding. Managing Expectations: Sometimes, leadership and product teams won’t be perfectly aligned. Replay & Recap Missed the session or want to revisit the discussion?

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The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

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Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?

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Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Manager Product Management User Testing 290

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. This includes the following ten capabilities: Formulating an inspiring vision for a product. Creating and validating a product strategy including market and user research.

User Testing 339

User Testing Product Research Weak Development Team Customer Experience 339

Roman Pichler

MAY 11, 2021

This requires full-stack ownership : having the authority to make strategic product decisions in addition to tactical ones. Consequently, a Scrum product owner should own a product in its entirety—from the product vision to the product details.

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Weak Development Team Product Research User Testing Customer Experience 350

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.

User Testing 169

User Testing Technical Review Vision Data Visualization 169

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Manager 156

Product Manager Product Management Management Management 156

Johanna Rothman

SEPTEMBER 11, 2023

(Often, a combination of strategy and tactics.) And, they might need to collaborate across the organization with a variety of product and portfolio leaders if the organization wants to EOL (End of Life) one product and start a new kind of business. Move between strategy and tactics and back again.) They can't.

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The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. Vision: It should be inspirational and the guiding post.

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Framework Startups User Testing Onboarding KPIs 168

Roman Pichler

APRIL 13, 2021

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Userpilot

SEPTEMBER 10, 2024

According to a Foundry 2023 report, 93% of all companies have already adopted or plan to adopt a digital-first business strategy. But this doesn’t mean their staff can handle a highly technical software product. This way, you can develop targeted retention strategies to re-engage these users before they leave your product.

Data Visualization 111

Data Visualization Analytic Tools Feedback Software Product Research 111

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product.

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Pragmatic Marketing

JANUARY 17, 2017

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. And it has to tie back to the strategy of the company. By Jim Semick.

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Roadmap Strategy Vision Customer Experience 70

The Product Coalition

MAY 31, 2021

Part 2 of Becoming a Product Leader Product Leaders drive impact for the business by taking on complex initiatives and defining strategy across multiple teams. This is Part 2 of the “ Becoming a Product Leader ” series. I learned a lot about our products and the customer and business needs driving this initiative.

Customer Experience 124

Customer Experience Data Visualization Vision Leadership 124

Alchemer Mobile

OCTOBER 31, 2018

Typically, a product manager’s responsibilities include: Owning long-term product strategy. When it comes to market fit and long-term roadmapping, product managers lead the charge. Create the vision for your product—and for your company. The same is true for an effective product leader.

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Product Manager Product Management Management Management 147

Ask Benny

JANUARY 25, 2020

Your product as the VP Product is the team of product managers, and in turn, they are responsible for the product(s). Just like any product you need to have a vision, strategy, values, roadmap, goals, and metrics for your team. The goals need to include a combination of: Product goals.

Customer Experience 136

Customer Experience Vision Framework Roadmap 136

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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Feedback Software User Testing Product Research Strategy 98

Product Management University

FEBRUARY 25, 2020

Develop business requirements that are a true representation of your customers’ business goals and priorities from the top down before introducing product requirements. Use customer outcomes as the catalyst for product development and launch to keep everyone focused on value throughout the customer journey. Here’s the best part.

Marketing 130

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Usersnap

FEBRUARY 24, 2025

Gathering insights about target users through user research, such as surveys and interviews, is essential to tailor products effectively and enhance user satisfaction. 6 Goal-Oriented Questions Understanding user goals helps align product strategies with long-term business priorities and aspirations.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Product Innovation Educators

JUNE 19, 2023

10:30] How do you keep virtual teams aligned on product goals and priorities? Our product team will share a product update, and most product updates will include a high level reminder of product strategy. Every quarter we do a detailed all-hands meeting about the product strategy.

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