Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 362

Reporting Tools User Testing Customer Experience Product Research 362

Roman Pichler

NOVEMBER 3, 2020

Based on this insight, I have come up with the product strategy cycle shown in the picture below. It’s a model of an iterative process that systematically links the product strategy with the product roadmap , the product backlog , the development work, and the key performance indicators (KPIs).

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Product Strategy Strategy Product Research Technical Review 410

Roman Pichler

FEBRUARY 14, 2023

To successfully manage your product and maximise value delivery, you should use additional artefacts including the following five: An inspiring vision that describes the ultimate reason for offering the product; A validated product strategy that captures your approach to realise the vision and make the product successful.

Product Research 357

Product Research Feedback Software Research Software User Testing 357

Roman Pichler

SEPTEMBER 2, 2020

In other words, you should have addressed the key assumptions and risks in the product strategy, and you should have carried out the necessary validation work. A tool like my product vision board helps you capture and validate your product strategy.

Healthcare 74

Healthcare Roadmap Product Strategy Strategy 74

Roman Pichler

APRIL 13, 2021

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs.

Feedback Software 264

Feedback Software Data Visualization Analytic Tools Research Software 264

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. A powerful stakeholder or line manager determines the KPIs —not the person in charge of the product. Then ask yourself how you can tell that these goals have been met.

KPI 310

KPI Data Visualization Weak Development Team Customer Feedback 310

Roman Pichler

MAY 4, 2022

You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.

Product Research 325

Product Research Agile User Testing Framework 325

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Roman Pichler

MAY 11, 2021

This requires full-stack ownership : having the authority to make strategic product decisions in addition to tactical ones. Consequently, a Scrum product owner should own a product in its entirety—from the product vision to the product details.

Weak Development Team 350

Weak Development Team Product Research User Testing Customer Experience 350

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 339

User Testing Product Research Weak Development Team Customer Experience 339

The Product Coalition

FEBRUARY 25, 2023

Aatir Abdul Rauf Read a copy of Aatir Abdul Rauf’s LinkedIn post below to find out more: Product strategy is one of the most misunderstood product manager (PM) topics. It’s not a set of goals. It’s not a roadmap. It’s not a vision. Seven questions that product strategy aims to answer: What problem are we solving?

Product Strategy 145

Product Strategy Roadmap Strategy Vision 145

Roman Pichler

APRIL 5, 2022

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. Assess product strategy and adjust if necessary.

Weak Development Team 290

Weak Development Team Product Management Product Manager User Testing 290

The Product Coalition

DECEMBER 13, 2021

The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. Vision: It should be inspirational and the guiding post. What and Why and the inspirational differences that product brings.

Framework 169

Framework Startups User Testing Onboarding KPIs 169

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Management 156

Product Management Product Manager Management Management 156

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.

User Testing 169

User Testing Technical Review Vision Data Visualization 169

ProductPlan

AUGUST 4, 2022

Product roadmapping frameworks work in a very similar way. There are a few routes you can take to achieve your product goals. Recap: What are Product Roadmaps? A product roadmap is a holistic visual document that outlines your product’s growth path. Let’s map this out.

Framework 98

Framework Roadmap Feedback Software Customer Feedback 98

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Without it, product teams become feature teams focused on outputs and not outcomes. It is the guiding principle for OKRs and roadmaps.

Product Strategy 167

Product Strategy Strategy Feedback Software Customer Experience 167

Userpilot

FEBRUARY 26, 2023

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? TLDR Understanding the difference between a product roadmap and a backlog is crucial for product managers. Product managers, what is a product backlog?

Roadmap 98

Roadmap Product Research Research Software User Testing 98

Johanna Rothman

SEPTEMBER 11, 2023

Consider These Product “Owner” Teams Effective product owners need to collaborate with several kinds of teams: They work with “their” feature/product team, to write stories and create good backlogs for the near-term work. See the roadmap series. So the product owner works alone.

Product Goals 100

Product Goals Roadmap Consulting Strategy 100

Roman Pichler

APRIL 13, 2021

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

The Product Coalition

MARCH 11, 2020

NAVIGATING THE NATURAL TENSION AMONG STAKEHOLDERS This is the first in a series on product roadmaps. The first post describes why roadmaps matter and who relies upon them. The roadmap is much more than a directive document that tells teams what to do by when. Battleground The product roadmap.

Roadmap 78

Roadmap Weak Development Team User Friction Document 78

Pragmatic Marketing

JANUARY 17, 2017

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog.

Roadmap 70

Roadmap Strategy Vision Customer Experience 70

Userpilot

JULY 24, 2024

So, how do you outline a product strategy framework that is the foundation of product-led growth ? TL;DR A product strategy is an overarching plan that defines product goals and how you’ll achieve them. Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

People-First Product Leadership

DECEMBER 20, 2023

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals. Part 3 brings together the Product specific Vision, Roadmap and Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product. You intentionally slow down, so to speak, to go faster afterwards.

Feedback Software 260

Feedback Software User Testing Customer Experience Weak Development Team 260

Ask Benny

JANUARY 25, 2020

Your product as the VP Product is the team of product managers, and in turn, they are responsible for the product(s). Just like any product you need to have a vision, strategy, values, roadmap, goals, and metrics for your team. You want every product manager in the team thinking big.

Customer Experience 136

Customer Experience Vision Framework Roadmap 136

The Product Coalition

MAY 31, 2021

Or is there a big gap between product visions that needs a coherent narrative? Defining Product Strategy Jackie Bavaro and Gayle Laakmann in Cracking the PM Career did a fantastic job defining strategy. The product vision is the high level, inspiring description for where the product can go.

Customer Experience 124

Customer Experience Data Visualization Vision Leadership 124

Userpilot

AUGUST 8, 2024

A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Alchemer Mobile

OCTOBER 31, 2018

Typically, a product manager’s responsibilities include: Owning long-term product strategy. When it comes to market fit and long-term roadmapping, product managers lead the charge. In many cases, product managers are the liaison between technical and non-technical worlds. You’re only as good as your team.

Product Management 147

Product Management Product Manager Management Management 147

Userpilot

NOVEMBER 20, 2023

Tech PMs work actively with product teams on the product vision and strategy. A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog. Regular product managers are more customer-centric in their approach. Product vision. Product roadmap.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

MAY 11, 2022

Chapter 1: Why Product Management in the Enterprise is different First, Ben and Blair explain what a Product Manager (PM) is. “…the To execute well a Product Manager “ harnesses incentives built into all of the other teams and aligns them toward a single destination ”, Ben and Blair describe. Establish clear metrics of success.

Enterprise 133

Enterprise User Testing Feedback Software Technical Advisors 133

Userpilot

JANUARY 29, 2023

Agile release planning allows teams to deliver value in less time and collect user feedback while they are still working on the product. A product roadmap is a general long-term plan of how to deliver on the product vision whereas an agile release plan focuses on short iterations, often called sprints, and are more detailed.

Agile 98

Agile Feedback Software User Testing Product Research 98

Hutwork

SEPTEMBER 30, 2017

A product roadmap lets you plan, collaborate, and communicate with others about how a product will evolve over its lifecycle. Your product roadmap may look different from someone else’s, but they have the same elements. Here are the 4 key elements for any product roadmap. #1.

Roadmap 54

Roadmap Customer Experience User Testing Product Research 54

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Product Management University

MARCH 9, 2017

This might seem like common sense or something you’re already doing, but at the execution level, it changes everything because your starting point is customer goals, not company or product goals. The individual products and services that comprise the solutions are great proof points to your superior market knowledge.

Customer Feedback 100

Customer Feedback B2B Vision Roadmap 100

Mind the Product

JUNE 19, 2018

Yet by doing this exercise I’m now much more aware of how my product roadmap can make an impact on the profitability of our business. If your product does not directly contribute to new revenue, try to find how it contributes to company growth. Product Roadmap. Short-Term Product Roadmap.

Data Visualization 131

Data Visualization Research Software Feedback Software Weak Development Team 131