Folding Burritos

DECEMBER 4, 2019

Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found. The one I use most is this: a strategy is what we choose to do. In other words, the strategy should define how important each goal is, relative to others. Which ones? You get the idea.

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?  And a great tactician. 

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Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Roman Pichler

SEPTEMBER 2, 2020

If it is not clear who the users are and why they would want to interact with the product, it will be hard to decide which items should be in the product backlog and how important they are. Additionally, you should be confident that your strategy is correct, and you should have data to support your view.

Healthcare 73

Healthcare Roadmap Product Strategy Strategy 73

Roman Pichler

APRIL 15, 2024

This is useful when meeting the product goal results in a new major release or product version, for instance, iOS 17.4 The fourth row lists the product’s features. These are the outputs that are required to meet the goal. The fifth and final row captures the metrics to determine if a product goal has been met.

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Roman Pichler

OCTOBER 10, 2023

Specific : Make the goal—a.k.a. product goal —so detailed that you can tell what needs to be roughly done to achieve it and how long it is likely to take. Measurable : Describe the goal so that you can determine if it has been met. Do not state any product details such as user stories.

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Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 360

Reporting Tools User Testing Customer Experience Product Research 360

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Who Owns the Product Vision?

Vision 333

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Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. How can you capture the right user stories , for instance, if you are unsure who the users are and why they want to use the product?

Product Research 357

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Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 261

Feedback Software Data Visualization Analytic Tools Research Software 261

Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision.

Product Strategy 124

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The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

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Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

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Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. You need the stakeholders’ active contribution to progress the product and reach the product goals. Invite the individuals to product strategy review meetings and sprint reviews.

Product Research 322

Product Research Agile User Testing Framework 322

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. To make things worse, it’s not clear who has the final say on product strategy changes.

Weak Development Team 73

Weak Development Team Product Research Workshop Customer Experience 73

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Roman Pichler

JUNE 1, 2020

Collaboratively set goals , for example, user and business goals on the product strategy and product goals on the product roadmap. In other words, involve the key stakeholders in product discovery and product development work. Involve the Stakeholders in Important Product Decisions.

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Roman Pichler

JUNE 10, 2024

Additionally, they have to be coarse-grained and are limited to three to five capabilities per goal. You can learn more about using the GO Product Roadmap by watching this YouTube video. But before you build your outcome-based roadmap, ensure that a valid product strategy exists.

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Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. If this data is actioned, bad product decisions will be made. Then ask yourself how you can tell that these goals have been met. 3 Stakeholder or Big Boss Dictates KPIs.

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Roman Pichler

SEPTEMBER 7, 2021

I therefore recommend applying a different product roadmapping approach and using goal-oriented roadmaps , which are also called outcome-based. As their name suggests, these roadmaps focus on product goals or outcomes such as acquiring customers , increasing engagement , and future-proofing the product by removing technical debt.

Roadmap 290

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Johanna Rothman

SEPTEMBER 11, 2023

(Often, a combination of strategy and tactics.) And, they might need to collaborate across the organization with a variety of product and portfolio leaders if the organization wants to EOL (End of Life) one product and start a new kind of business. Move between strategy and tactics and back again.) They can't.

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Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 336

User Testing Product Research Weak Development Team Customer Experience 336

Roman Pichler

FEBRUARY 9, 2022

Organisational change and empowerment : Work with senior management, HR, and other business groups to implement the necessary organisational changes required to fully empower product people and leverage agile practises. Having an effective Scrum Master allows you to focus on your job—to maximise the value the product create.

Reporting Tools 339

Reporting Tools Feedback Software Weak Development Team Product Research 339

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 302

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Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Take the Apple Watch as an example.

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Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 91

Product Goals Feedback Software Customer Feedback User Testing 91

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

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Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Management 156

Product Management Product Manager Management Management 156

Intercom, Inc.

OCTOBER 18, 2021

Product metrics are data measurements that businesses use to evaluate the success of a product and determine how customers are engaging with it. Popular metrics like churn rate and conversion rate inform product strategy and help various company stakeholders to understand a product’s value.

Data Visualization 269

Data Visualization Analytic Tools User Testing Customer Experience 269

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Who Owns the Product Vision?

Vision 156

Vision Customer Experience User Testing Product Strategy 156

The Product Coalition

JUNE 22, 2022

Jeroen De Flander I vividly remember the first time I saw a corporate strategy at the ripe old age of 23. There was an enormous chasm between the company’s goals and my role in executing the strategy. At the time, I was managing a wellness product in the nutraceutical space. Strategy translating into execution.

Consulting 135

Consulting Product Strategy Customer Experience Strategy 135

Userpilot

SEPTEMBER 10, 2024

According to a Foundry 2023 report, 93% of all companies have already adopted or plan to adopt a digital-first business strategy. But this doesn’t mean their staff can handle a highly technical software product. This way, you can develop targeted retention strategies to re-engage these users before they leave your product.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

The Product Coalition

MARCH 6, 2019

In a recent product management insights report , as many as 57% of PMs said they don’t spend enough or any time road mapping. They also said they wished they had a clearer product roadmap strategy. In addition, product managers said that direct customer feedback and insights were the best sources of their new ideas.

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

Roman Pichler

AUGUST 13, 2019

Your product backlog should only contain items that help create value for the users or business—not to appease individuals. In the future, make sure to decline items that are not helpful to execute the product strategy and meet specific product goals.

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