The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

Framework 154

Framework Startups User Testing Onboarding KPIs 154

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

Product Management 170

Product Management Product Manager User Testing Weak Development Team 170

Alchemer Mobile

OCTOBER 31, 2018

Typically, a product manager’s responsibilities include: Owning long-term product strategy. When it comes to market fit and long-term roadmapping, product managers lead the charge. Tracking market changes and competition to ensure market fit and product evolution are competitive.

Product Management 147

Product Management Product Manager Management Management 147

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Customer Feedback 40

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

JANUARY 24, 2021

You can still have departmental goals, but they need to be secondary to the goals that drive the results the company wants to achieve. Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be?

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

The Product Coalition

AUGUST 24, 2021

A business plan is a document written by a company or product executives to describe operational aspects of the business, such as product strategy, financial projections, and go-to-market strategy. It indicates all major steps a company needs to achieve its desired goals from its current stage.

User Testing 151

User Testing Development Customer Experience Product Research 151

ProductPlan

MARCH 5, 2021

Associate Product Manager. In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. That they can lead by example.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Product Management University

AUGUST 5, 2019

Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. Let’s go back to the analogy in item 1 above, Market Segmentation. On to product strategy. Market Positioning.

B2B 100

B2B Product Management Product Manager Sales Training 100

Userpilot

JULY 29, 2024

to guide product teams at every stage. Top-notch products. So, which product management frameworks should your team use? In this article, we’ve outlined an extensive list to help inform your product strategy. JTBD (jobs-to-be-done) is based on the principle that people use a product to complete a specific job.

Framework 72

Framework Feedback Software Analytic Tools Onboarding KPIs 72

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. SaaS startups fail due to poor product market fit. How to fix: test product-market fit and iterate.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Mind the Product

JUNE 19, 2018

Target market: Personas, verticals, use cases, … Use diagrams, visuals, or links to demos where possible. Product Market Analysis. Here you want to build a picture of your product’s place in the wider market. Product Strategy. Product Market Validation. ML Research. UX Validation.

Data Visualization 101

Data Visualization Research Software Feedback Software Weak Development Team 101

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

ProductPlan

MARCH 5, 2021

Associate Product Manager. In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. That they can lead by example.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Userpilot

JULY 8, 2021

Online Product Management by General Assembly is a product manager course for beginner product managers that includes a final project at the end, that you can proudly add to your portfolio. A product manager course for advanced/pro product managers should teach you how to move from product execution to product strategy.

User Testing 58

User Testing Research Software Analytic Tools Feedback Software 58

Userpilot

AUGUST 14, 2024

Product-led design (PLD) is a business strategy for creating a user-centric product that drives customer success and acquisition through intuitive and valuable features. Product-led companies emphasize the product’s value as the main driver of growth.

User Testing 90

User Testing Product Research Customer Experience Feedback Software 90

Userpilot

JANUARY 29, 2023

The whole agile team should take part in release planning but the product owner is accountable for the final plan. Release planning should start by defining the product vision and setting product goals to realize it. The next step involves reviewing the backlog to align it with the goals.

Agile 89

Agile Feedback Software User Testing Product Research 89

Userpilot

FEBRUARY 17, 2023

TL;DR Product discovery comes before the product delivery process and its aim is to find and validate opportunities and solutions that will enhance product value and drive business goals. Product discovery enables teams to achieve and maintain the product-market fit and removes bias from the product management process.

Product Research 86

Product Research User Testing Data Visualization Feedback Software 86

The Product Coalition

FEBRUARY 11, 2023

Typically there are four steps to creating a detailed GTM Strategy. Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

NOVEMBER 21, 2022

For some products, a Product Hunt and WOM are more suitable, whereas for others in-app announcements work better. Product launch managers collaborate with the marketing manager to set the launch and product goals and timelines. Market and customer research are also the foundation of a GTM strategy.

Product launches 85

Product launches Product Research User Testing Research Software 85

The Product Coalition

DECEMBER 14, 2018

Typically, a product manager’s responsibilities include: Owning long-term product strategy. When it comes to market fit and long-term roadmapping, product managers lead the charge. Tracking market changes and competition to ensure market fit and product evolution are competitive.

Product Management 60

Product Management Product Manager Feedback Software Reporting Tools 60

Bain Public

FEBRUARY 26, 2020

She pays close attention to Livescale’s competitors and industry trends, assesses value, develops cases, and prioritizes feature mixes, ensuring everything aligns with the product strategy. How does Chanida spend her days as a product manager? "I All of this is done in-person with heronsite at Livescale.

Research Software 52

Research Software User Testing Feedback Software Product Management 52

The Product HQ

APRIL 20, 2024

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product HQ

JUNE 1, 2024

On the other hand, it also involves knowing the kinds of difficulties that product teams experience when developing finance products. Depending on the type of product, these difficulties are either technical or conceptual. Put all that together and a product manager faces inconsistencies that affect overall productivity.

Finance 52

Finance Data Visualization User Testing Analytic Tools 52

The Product HQ

JUNE 10, 2024

Strategic Skills and Thinking Building a product strategy is one of the critical areas in product management. Often the bosses of B2B product managers ask them to prepare product strategies that most don’t know where to begin. What are the key skills of a product manager?

B2B 52

B2B Product Research User Testing Data Visualization 52

The Product HQ

JUNE 20, 2024

They play a pivotal role in shaping product vision and guiding cross-functional teams for successful product launches. How should I prepare for the product manager interview? Highlight your vision for product development and ability to navigate challenges. What does Meta look for in product managers?

User Testing 52

User Testing Product Management Product Manager Feedback Software 52

The Product HQ

JUNE 1, 2024

Management Skills Having sound management skills is essential for a startup product manager. As a product leader at a new company, you will have to juggle different tasks at once. You must be clear on what your clients desire and how you can take advantage of that to increase your chances of selling your product.

Startups 52

Startups Product Management Product Manager Technical Review 52

Bain Public

MAY 24, 2019

For more on the topic of empathy and how it is a key to building great products, check out one of our previous posts: Empathy is the Mother of all Product Roadmaps. Communicate your Roadmap, Vision and Product Strategy. This is another approach to achieving real product outcomes. Earn Customer Capital.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40

Bain Public

MAY 24, 2019

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Getting it wrong comes in two forms: building the wrong product and building the product wrong. Use this 6 Week Process to Generate Your Product Roadmap. Can’t prioritize?

Roadmap 40

Roadmap User Testing Research Software Customer Experience 40

Userpilot

NOVEMBER 9, 2021

A North Star Metric (NSM) represents the key measurement that assesses the success of your product and business as a whole. A company’s long-term success can be predicted by North Star metrics, which create a relationship between revenue, customer values, and product goals. How to decide on your Counter Metric.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

JULY 14, 2023

The process of creating a product analytics framework starts by identifying internal stakeholders it will benefit from. Next, each stakeholder group sets relevant product goals , chooses corresponding metrics , and selects data sources. Solid product analytics tools include Amplitude , Google Analytics 4 (GA4) , and Hotjar.

Analytic Tools 68

Analytic Tools Data Visualization Feedback Software Research Software 68

Bain Public

MARCH 20, 2021

I share my passion for product through workshops, published articles and speaking engagements. Interested in having me speak or attend an event? Reach out to me. Below is a list of my upcoming and past speaking engagements.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Hardware product managers are responsible for building and launching physical products.

Research Software 84

Research Software Analytic Tools Feedback Software Product Research 84