Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Roman Pichler

NOVEMBER 3, 2020

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Based on this insight, I have come up with the product strategy cycle shown in the picture below. I call these outcomes product goals. Enter the Cycle.

Product Strategy 410

Product Strategy Strategy Product Research Technical Review 410

Roman Pichler

APRIL 5, 2022

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. Assess product strategy and adjust if necessary.

Weak Development Team 290

Weak Development Team Product Management Product Manager User Testing 290

Folding Burritos

DECEMBER 4, 2019

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different. Culprit #1: Mr. Roadmap. Why is that?

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Roman Pichler

FEBRUARY 14, 2023

2 Use Scrum for Products that Experience Uncertainty and Change Scrum is often seen as the standard way to create digital products, and I have met more than one company where the product managers were told to be agile and do Scrum. As I mentioned earlier, Scrum is not a product management framework.

Product Research 357

Product Research Feedback Software Research Software User Testing 357

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 362

Reporting Tools User Testing Customer Experience Product Research 362

Roman Pichler

OCTOBER 5, 2021

The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me.

Weak Development Team 300

Weak Development Team Customer Experience User Testing Feedback Software 300

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 274

Customer Experience Product Management Product Manager Product Research 274

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 274

Customer Experience Product Management Product Manager Product Research 274

The Product Guy

MARCH 30, 2018

Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. You’ll learn things that change your roadmaps for the better. You’ll learn things that confirm your roadmap is right. You’ll learn things that have no impact on your roadmap. And I wasn’t half bad.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Roman Pichler

SEPTEMBER 2, 2020

Step 1: Ensure that you know who the product is for and why people will want to use it. I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. ” (Note that I have chosen a dual goal that captures the desired business and user benefits.).

Healthcare 74

Healthcare Roadmap Product Strategy Strategy 74

Roman Pichler

SEPTEMBER 7, 2021

Goal-oriented (a.k.a. Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. Listen to this article: [link]. Outcome-based).

Roadmap 156

Roadmap Weak Development Team Customer Experience User Testing 156

Roman Pichler

DECEMBER 1, 2020

Goals in Product Management. As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Does this mean that there is a natural fit between goals in product management and OKRs?

Product Management 156

Product Management Product Manager Management Management 156

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 339

User Testing Product Research Weak Development Team Customer Experience 339

Roman Pichler

MAY 11, 2021

The SAFe product owner is tactical in nature and focuses on working on the product backlog and guiding the development teams. The strategic work is taken on by another role, the SAFe product manager. It can therefore be tempting to view the product owner as a project manager substitute.

Weak Development Team 350

Weak Development Team Product Research User Testing Customer Experience 350

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 264

Feedback Software Data Visualization Analytic Tools Research Software 264

Roman Pichler

JUNE 1, 2020

Involve people in product decisions but don’t make the mistake of trying to please them. Increase your product management expertise. Collaboratively set goals , for example, user and business goals on the product strategy and product goals on the product roadmap.

Weak Development Team 323

Weak Development Team Product Research Customer Experience Workshop 323

Roman Pichler

MAY 4, 2022

But what Scrum lacks in my mind, is a way to involve the key stakeholders in strategic product decisions and the product discovery work. That’s understandable, as the framework is focused on the development of complex products. You need the stakeholders’ active contribution to progress the product and reach the product goals.

Product Research 325

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Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

Product Strategy 145

Product Strategy Roadmap Strategy Vision 145

Roman Pichler

JUNE 19, 2017

Additionally, you may want to ask the team to help refine product backlog items or update the product roadmap , for instance. [2]. Therefore, don’t turn it into a product backlog or roadmapping workshop. Similarly, if you require the help of the team to work on the product roadmap, then hold a separate workshop.

Customer Experience 177

Customer Experience Product Management Product Manager Workshop 177

Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[

Leadership 289

Leadership Customer Feedback Construction User Testing 289

Johanna Rothman

SEPTEMBER 11, 2023

Consider These Product “Owner” Teams Effective product owners need to collaborate with several kinds of teams: They work with “their” feature/product team, to write stories and create good backlogs for the near-term work. See the roadmap series. So the product owner works alone.

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Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Alchemer Mobile

OCTOBER 31, 2018

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! Question #1: Am I the CEO of the product?

Product Management 147

Product Management Product Manager Management Management 147

Roman Pichler

FEBRUARY 9, 2022

This includes sprint planning , Daily Scrum , sprint review , and sprint retrospective , as well as product strategy and product roadmap workshops. Having an effective Scrum Master allows you to focus on your job—to maximise the value the product create. The same is true for setting product goals.

Reporting Tools 341

Reporting Tools Weak Development Team Feedback Software Product Research 341

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. A powerful stakeholder or line manager determines the KPIs —not the person in charge of the product. Then ask yourself how you can tell that these goals have been met.

KPI 310

KPI Data Visualization Weak Development Team Customer Feedback 310

Roman Pichler

DECEMBER 6, 2022

Product success is not something you can achieve on your own as a product manager or Scrum product owner. Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product.

Leadership 305

Leadership Technical Review Reporting Tools User Testing 305

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

FEBRUARY 26, 2023

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? TLDR Understanding the difference between a product roadmap and a backlog is crucial for product managers. Product managers, what is a product backlog?

Roadmap 98

Roadmap Product Research Research Software User Testing 98

ProductPlan

AUGUST 4, 2022

Product roadmapping frameworks work in a very similar way. There are a few routes you can take to achieve your product goals. Recap: What are Product Roadmaps? A product roadmap is a holistic visual document that outlines your product’s growth path. Let’s map this out.

Framework 98

Framework Roadmap Feedback Software Customer Feedback 98

Product Talk

FEBRUARY 14, 2024

And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community. Today’s Product in Practice features a continuous discovery champion who did all three. Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics.

Analytic Tools 266

Analytic Tools Research Software Product Research User Testing 266

Userpilot

SEPTEMBER 10, 2024

Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the product management fundamentals. Let’s explore the key fundamentals of product management that every product leader should master.

Data Visualization 111

Data Visualization Analytic Tools Feedback Software Product Research 111

Mind the Product

JUNE 19, 2018

This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. It also stretches product managers to consider their impact on the wider business, by asking them to review their products margins and revenue generating impact.

Data Visualization 131

Data Visualization Research Software Feedback Software Weak Development Team 131

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Innovation Educators

AUGUST 19, 2016

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Another reminder why new products need a workable business model. Products (wrongly) get created this way – product first, customer second, revenue third.

Data Visualization 127

Data Visualization Weak Development Team Customer Feedback Research Software 127

Userpilot

JULY 29, 2024

And that’s why it’s necessary to adopt the right product management frameworks (the blueprint!) to guide product teams at every stage. Top-notch products. So, which product management frameworks should your team use? The result? Let’s get right to it. Book a demo now to see it in action.

Framework 105

Framework Feedback Software Analytic Tools Onboarding KPIs 105