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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. It was a great experience,” says Tali.

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. Every app contains at least some text.

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Creating Solutions for COVID-19 Frontliners – a Case Study

Mind the Product

In Part 2 of our Coping Through COVID series , we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. As the world went into lockdown, the challenges for researchers became even bigger still.

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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology.

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Tools of the Trade: Recruiting Customer Interview Participants

Product Talk

When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.

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Conversational design for better products

Intercom, Inc.

There’s a lot of discussion around conversational computing these days – at Intercom, we talk about our conversational relationship platform , conversational support and conversational marketing. But what makes software conversational? In software, gaps in understanding can be relatively small (“How do I filter by location?”)

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. Technology (media creation, connectivity, etc.).