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Building help content into your product launch

Intercom, Inc.

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

When presenting new ideas, especially those that challenge existing systems, people naturally feel stress. The clear structure helped them present their innovations in a way that made the value immediately apparent to decision-makers. This last component – the easy next step – helps reduce resistance to change.

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TEI 222: Presenting new products at trade shows and events – with Amy McWhirter

Product Innovation Educators

Learn how to cut through the noise and make human connections presenting new products. A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical.

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Launch to sell — leverage sales enablement to maximize product launches

Intercom, Inc.

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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Overcoming Challenges in Stakeholder Management: Strategies for Navigating High-Stakes Decisions

The Product Guy

For instance, if you’re asked to prioritize a feature that isn’t solving a customer problem, present research showing how the feature would impact user experience or how alternative features better serve your market. Engineering may want to focus on technical debt, while marketing wants to accelerate a product launch.

Strategy 150
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Launch to sell – leverage sales enablement to maximize product launches

Intercom, Inc.

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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Product Launch Metrics: How To Measure The Success Of A Product Launch?

Userpilot

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.