Product Management University

OCTOBER 13, 2023

product marketing positions the value of those features for every product. PORTFOLIO STRATEGY WHITE PAPER : How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success Since the theme here is ripple effect, let’s look at the ripple effect of feature-based roadmaps.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Roy Madden

JANUARY 29, 2021

Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

SEPTEMBER 20, 2018

How-to articles and videos, webinars, white papers and best-practice tips are a good way fill the sales pipeline with low hanging fruit, and they won’t break the marketing budget. Crank up the marketing machine – not with useless marketing fluff but with content that helps your buyers do something better.

White Paper 100

White Paper Webinar Differentiation Article 100

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software White Paper User Friction 91

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. You tend to be able to sell slightly more easily, and it definitely helps in a sales position when you’re working for a well-recognized brand like a LinkedIn. When you were hiring in these positions, what were the hard and soft skills that you looked for most?

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Intercom, Inc.

NOVEMBER 20, 2018

White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation. Once you have surfaced these answers (to the best of your ability), you are then in a better position to sell on features against these needs.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Pragmatic Marketing

FEBRUARY 17, 2017

And they also serve as a messaging structure for white papers, presentations, webinars and product videos. This consistency strengthens your product positioning and minimizes misunderstandings and confusion. Product Positioning Statements. These typically include a product positioning phrase, sentence and paragraph.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Product Management University

NOVEMBER 21, 2022

This allows you to play from a position of strength. After you fully flesh out the customer business requirements in detail, you’re in a position to use each of your product modules as levers to eliminate the obstacles preventing those target customers from executing on those priorities. Don’t think about your products yet.

White Paper 130

White Paper Research Software Management Management 130

Pragmatic Marketing

MAY 23, 2017

From videos and white papers to webcasts and ebooks, HubSpot consistently develops content B2B audiences desire, while simultaneously promoting their brand. Message and Positioning. Create downloadable opportunities for users to connect with you via landing pages, infographics, case studies or white papers.

Branding 70

Branding White Paper Customer Experience User Testing 70

eG Innovations

AUGUST 25, 2022

Crude static fixed threshold values and percentages have been replaced by systems that understand the hour-by-hour, day-of-the-week, monthly, and seasonal usage variations of systems to enable anomaly detection without problematic alert storms and false positives. Understanding Metric Thresholds and Alerting Features.

Reporting Tools 52

Reporting Tools White Paper Data Visualization Software Review 52

Intercom, Inc.

FEBRUARY 1, 2018

How did you get yourself into that position? Would you rather go after somebody who’s actively using the product and you know is getting value, or somebody who downloaded a white paper and may be vaguely interested? You can subscribe to it on iTunes or grab the RSS feed in your player of choice.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Agile Velocity

MAY 14, 2020

We’ve identified nine common business outcomes, all of which are positively influenced by Agile+DevOps. 8 Common Pitfalls of An Agile Transformation (White Paper). This combination will enable your enterprise to gain faster feedback, reduce risks while also obtaining meaningful business outcomes. And NOW” Sorry.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

CONTACT Software

OCTOBER 17, 2017

The white paper identifies the central mechanisms of digital offerings and identifies the 14 most important patterns and blueprints for IoT-driven business models. Download White Paper. Companies now face the challenge of placing attractive digital offerings so as not to fall behind. Market pressure and a new terrain.

White Paper 40

White Paper Analytic Tools B2C Data Visualization 40

The Product Coalition

MARCH 9, 2020

The goal of a productive sales call is to anticipate shortcomings or problems, have positioned responses ready, and move that specific opportunity through the sales funnel. And there’s no guarantee that we ever find a positive answer. Positioning: “We help drive down the cost of recruiting while filling key openings faster!”

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

The Product Coalition

JANUARY 25, 2021

You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more. Here are a few ideas I used in the past (more than once, to be honest) and always yielded surprisingly positive results: 8.

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

Innovatemap

SEPTEMBER 29, 2020

At the heart of your product marketing strategy is the foundational statement that claims your unique position in market. There is a science behind claiming a niche market position that is not only unique to Victor, but also directly contrasted with Victor’s competition. If your input is high quality, your results will be as well.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Birst BI

JANUARY 23, 2018

Many IT and data management professionals posit that a single central data repository, such as a large cloud data warehouse or a data lake, is the definitive “single version of the truth.” But what exactly is a “single version of the truth?” That’s the point in the conversation where the metaphorical gloves come off.

Data Visualization 50

Data Visualization Analytic Tools White Paper Government 50

Mironov Consulting

MARCH 4, 2020

Marketing and selling materials (website, brochureware, white papers) that consistently support the product story, audience, customer value and top competitive knockoffs. And there’s no guarantee that we ever find a positive answer. Positioning: “We help drive down the cost of recruiting while filling key openings faster!”

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Under 10 Consulting

DECEMBER 28, 2019

You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Which positioning technique is used, if any? What documentation exists for your product? Review them all. Review the product roadmap.

Technical Review 52

Technical Review White Paper Product Management Product Manager 52

Userpilot

APRIL 30, 2021

White papers. Bonus points if they make an effort to connect to your sales team, so that sales and marketing can share insights about positioning and customer needs. Off-page SEO: includes backlinking (see below), guest posting, PR, and listings on directories such as Yelp. Infographics. Case studies. Interviews.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Roy Madden

OCTOBER 2, 2016

Produce regularly various types of content (blog posts, white papers, infographics, presentations, etc.) A big thank you to the 600 candidates to applied for this position. Work closely with the feedly product and management team to identify pieces of content that can help serve the community. Update: Oct 6th 2016.

Development Team Review 40

Development Team Review White Paper Blog Branding 40

Gainsight

OCTOBER 28, 2021

After all, if your product isn’t fulfilling a market need, it doesn’t matter how long you spend perfecting it—it won’t be in a position to grow. . Download our white paper and learn which metrics and data the leading SaaS organizations utilize to measure their product success. . Define your north star metric.

User Testing 52

User Testing Product Marketing Feedback Software Analytic Tools 52

eG Innovations

JUNE 18, 2021

Embedded Analytics, An EMA White Paper. Events: Increase in breadth and depth of monitoring endpoints, reduction of escalated events (via filtering/correlation/ automated resolution), reduction of false positives, and reduction of the number of security events that cause business disruption.

Data Visualization 59

Data Visualization Analytic Tools Reporting Tools Feedback Software 59

Userpilot

MARCH 3, 2022

You should customize the content of your resume to match the requirements of each position you apply for. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.”

Data Visualization 83

Data Visualization Analytic Tools Technical Advisors User Testing 83

Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. The Results Autobooks started seeing positive results within 3 months of the new plan being put in place and have gone from 17 financial institutions under contract to close to 1500.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Agile Velocity

FEBRUARY 15, 2019

When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change. If you’re looking to learn more about preparing for an Agile transformation , check out our white paper, 8 Common Pitfalls of An Agile Transformation.

Agile 49

Agile White Paper Leadership Framework 49

Product Solving

JUNE 10, 2020

. “Good product managers create leveragable collateral, FAQs, presentations, white papers. Good product managers take written positions on important issues (competitive silver bullets, tough architectural choices, tough product decisions, markets to attack or yield). Bad product managers put out fires all day.

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Vision 52

Userpilot

APRIL 22, 2024

Targeted content that delivers value and showcases expertise, such as white papers, articles, and case studies are key tools for achieving this. For example, when customers express high satisfaction on NPS surveys , you could offer them incentives to share their positive experiences on platforms like G2.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Agile Velocity

FEBRUARY 15, 2019

When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change. If you’re looking to learn more about preparing for an Agile transformation , check out our white paper, 8 Pitfalls of An Agile Transformation. Improving time-to-market.

Agile 40

Agile White Paper Leadership Framework 40