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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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3 Ways to Leverage Your Strongest Product Management Skills

280 Group

Be a Thought Leader Writing thought leadership articles, white papers, blog posts or even books are great ways to deepen your product management skills. I often advise coaching clients who want to change industries or move into a leadership position within their industry to create a thought leadership plan.

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Product Portfolio Management & the Strategic Ripple Effect 6 of 10 – A Portfolio Roadmap Isn’t Just a Product Thing

Product Management University

product marketing positions the value of those features for every product. PORTFOLIO STRATEGY WHITE PAPER : How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success Since the theme here is ripple effect, let’s look at the ripple effect of feature-based roadmaps.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

Customers may still buy individual modules but your odds of increasing the number of products on the sales contract goes up because each product is positioned relative to the strategic value of the portfolio (which mirrors the customer’s strategic priorities). PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

Like players at each position on any sports team, every product has a role. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy If your product managers are members of the portfolio executive team, you’re playing a team sport. It’s all about the company winning in its chosen markets year in and year out.

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Overcoming Bad Product PR

Product Management University

Overcoming bad product PR comes down to generating enough positive product PR, both internally and externally, to drown out the bad. Once they begin to experience success and you have the positive sound bytes, publish them internally to create positive momentum. Follow these six steps.