Remove Positioning Remove Technical Review Remove Weak Development Team
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10 technical strategies to avoid when scaling your startup (and 5 to embrace)

Intercom, Inc.

From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. So when it comes to building your technical strategy, you need to assess each component in relation to what success will look like for your business.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. If you’re a senior engineer and want to further your career, what skills should you develop? A tale of two career paths.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. Your job is not to please the stakeholders, but to achieve product success.

Roadmap 337
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Words matter: Removing exclusionary terminology from our codebase

Intercom, Inc.

As she tells it, “When I was fresh out of college, I was working at my first job in the tech industry. My team’s lead engineer stopped what he was doing and announced to the all-male room, ‘Looks like the token female engineer has arrived.’ Think about the impact that racism has already had in tech.

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Help desk metrics: Elevate your customer support with the right insights

Intercom, Inc.

But with so much data to consider, how can you define the help desk metrics that matter for your team? This can empower teams to take strategic action to improve their overall support experience for customers. When reviewing this metric, remember to consider the nature of the conversations being held. First response time.

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The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 3 Brand stretch.

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