The Product Manager
OCTOBER 23, 2024
Dive into what it takes to position your product the right way with this comprehensive guide. The post How To Craft The Perfect Product Positioning Strategy appeared first on The Product Manager. Standing out amongst the crowd isn’t easy.
The Product Coalition
APRIL 11, 2023
Silencing Doubts During Product Strategy As a seasoned product manager, I have experienced this struggle many times. In fact, the most important lesson I learned when preparing for product strategy initiation (or any significant work) is the importance of getting into the right mindset. It was truly eye-opening!
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Product Management University
OCTOBER 16, 2023
Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? Your accounts payable product improves the customer’s cash flow. It sounds strategic.
Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.
Advertiser: ZoomInfo
At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix.
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?
Roman Pichler
JANUARY 22, 2024
Listen to the audio version of this article: [link] What Is a Product Portfolio Strategy and Why Does It Matter? A product portfolio strategy is a high-level plan that helps you maximise the value a group of products creates. These guide and align the strategies of the portfolio members , as Figure 1 illustrates.
Advertiser: ZoomInfo
With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). All eyes are on you to make an impact — fast. That’s where your data comes in. Ready to impress your boss with killer results? Leveraging intent data.
Advertiser: ZoomInfo
To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.
Advertiser: ZoomInfo
Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.
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Download this whitepaper to learn useful tips and strategies that will help you grow into a strong Product Manager and thrive in the position. As more and more organizations shift from project to product thinking, Product Managers are occupying increasingly crucial, difficult roles.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. How product data can optimize your subscription and loyalty models.
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