Mind the Product
JANUARY 21, 2025
The success of a product hinges not just on its features or technological prowess but significantly on how its positioned in the market. Enter product positioning a concept Read more » The post Deep dive: How to position your product appeared first on Mind the Product.
Roman Pichler
JANUARY 20, 2025
Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1] If so, what are they?
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Product Innovation Educators
DECEMBER 16, 2024
He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions. Its success relies heavily on the thoroughness of the preceding market research phase while setting the stage for subsequent product positioning and vision development.
The Product Guy
OCTOBER 25, 2024
From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls. Use data to support your position and explain the trade-offs. Suggested Solution : The key is to respectfully push back when necessary.
Advertiser: ZoomInfo
At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix.
The Product Guy
NOVEMBER 5, 2024
Build trust with teams and leadership, positioning you as a thought leader and a go-to person for strategic decision-making. Actionable Strategies for Strengthening Your PM Brand Developing your personal brand requires deliberate effort and a clear strategy. Ask yourself: What am I consistently praised for? Stay tuned!
Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.
Advertiser: ZoomInfo
With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). All eyes are on you to make an impact — fast. That’s where your data comes in. Ready to impress your boss with killer results? Leveraging intent data.
Advertiser: ZoomInfo
To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.
Advertiser: ZoomInfo
Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.
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Download this whitepaper to learn useful tips and strategies that will help you grow into a strong Product Manager and thrive in the position. As more and more organizations shift from project to product thinking, Product Managers are occupying increasingly crucial, difficult roles.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. How product data can optimize your subscription and loyalty models.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day. How to position your vision as an umbrella for the product strategy.
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