article thumbnail

The Product Vibe Holiday Edition

Product Management University

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. What Makes A Memorable Product Demo And Why Is It Important?

Seminar 130
article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
article thumbnail

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

If the breakage is in our positioning or pricing or competitive response, these things have nothing to do with Sales, but could have a huge impact our Sales ability to sell. A few quarters ago, I was teaching a Pragmatic Marketing seminar and was approached by a product manager. How to do Win/Loss Analysis.

Seminar 61
article thumbnail

The host with the most: how to hold an effective virtual meeting

Nulab

A webinar is a portmanteau of the words ‘web’ and ‘seminar.’ Once you break it down like that, you get a pretty good idea of what it’s all about: virtual seminars. It also helps employees build camaraderie — something that’s particularly important for boosting engagement and creating a positive workplace culture in remote teams.

article thumbnail

How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption. A: Many startups initially hire a sales director who is a potential candidate for the general manager position. But sales alone will not succeed. Long-term relationships with clients are essential.

article thumbnail

Everything we’ve learned about scaling sales

Intercom, Inc.

There were a thousand people in this seminar that he was doing, and it was just Q&A. Let’s do a fair amount of analysis and understand the market opportunity in our position within it.” At that time, my company was 50 employees. I stood up and I said: “Jack, look. You talk a lot about passion and all this other stuff.